Sun Youfeng is the director of Keqiao Flocking Factory in Shaoxing County. As a leader in the flocking industry, Keqiao Flocking Factory not only participates in a number of standards development in the national flocking industry, but also undertakes a number of technological innovations to fill the gap in China . The same flocking processing, Keqiao flocking factory processing costs much higher than the average business, but customers are still willing to line up to do. The same flocking products, Sun Youfeng to every meter higher than the market price of a few cents easily sold out the price. "Keqiao flocking" as a symbol of technology and quality flocking products, respected by customers. "Such a good product, such a good technology, such a good reputation, why not hit the brand?" This is the reporter's confusion. Sun Youfeng took a thick stack of trademark registration certificate to reporters, "Name", "Kyushu famous", "respect", "shirt" ... ... more than 10 trademarks covering the textile field revealed Sun Youfeng confusion . As early as three years ago, Sun Youfeng had the idea of ​​playing a brand. For this reason, he registered more than a dozen trademarks in the past three years in the hope of preparing for the brand's road. However, the reality is that no matter how good the craft can not play the brand, the fabrics produced by the good crafts are faced with the fate of being quickly copied. Sun Youfeng had several fist products, wanted to play this brand, but the brand has not yet a certain reputation, similar products are more and more in the market, Sun Youfeng had to give up the idea of ​​creating a brand, turning to new product development. "Textile brand playing too hard, a brand-name process can not run the market ... ..." Sun Youfeng emotion. In China Textile City, most of the business households and enterprises are still doing a lot of stocking. Even though some new products are developed independently, there are still still few brands. Kim Dong-Dong, general manager of Shaoxing Dongjin Knitting Co., Ltd., said that many fabric enterprises mainly do processing. Even if they make their own finished products, there are not many brand names. Because generally want to play fabric brand, the company must have its own dye factory, the entire fabric production needs a complete one line process. Fabric brand, investment is also very large, in terms of general SMEs is not very realistic. An industry source said that in the past, the focus of business and business households was mainly on production, and now slowly changes in the quality and variety of innovation. However, the development of new products is still very weak. By a small number of enterprises, "fighting alone" Difficult to develop innovative products with their own characteristics, and this is precisely what is necessary to establish the fabric brand. At the same time, the traditional concept has led many people to think that there is no need for a textile brand to play a brand or even think it is a gimmick. Although some people in the industry are aware of the urgency and importance of product development, quality improvement and brand launching, some enterprises have begun to take effective measures in science and technology to expand their market with brands. However, in general, most of the textile enterprises and business households in the fabric brand this one is still inadequate, Textile City fabric brand road, is still a long and rugged.
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