All over the world vie for the introduction of Shenzhen clothing to target the international window

Shenzhen Women's Wear has occupied 60% of the market share of domestic first-tier cities.

Recently, OBBLIGATO brand shop opened in Beijing Shin Kong Place, displaying fashion and luxury with international brands such as CHANEL, PRADA and GUCCI. On the same day, at the Hangzhou Tower shopping mall in Hangzhou, international big names also welcomed OBBLIGATO. What people can't think of is that this clothing, which is not inferior to international big names in quality and image, comes from Shenzhen.

“Shenzhen brand has been fully comparable to international brands, such as Saite, Lufthansa in Beijing, eight hundred partners in Shanghai, New World, and first-line shopping malls in first-tier cities such as Xi’an, Hangzhou, Chengdu, Chongqing, Dalian, Harbin, and Urumqi. Shenzhen clothing brand has accounted for more than half of the total sales.” Zhang Hongtao, secretary-general of the Shenzhen Garment Association, proudly stated that “Shenzhen clothing brands are dressing up the window of the Chinese city.”

All around the competition to introduce Shenzhen clothing popular

Recently, the Tianjin Business Visiting Group paid a special visit to Shenzhen and sent a warm invitation to the Shenzhen Garment Association about "Want to introduce the Shenzhen clothing brand." Tianjin's visit to Shenzhen can be described as "promotion of the teacher," led by the deputy director of the Tianjin Business Committee, Tianjin friendship shopping malls, international shopping malls, and other more than 10 Tianjin first-line businesses. After inspecting the clothing enterprises in Shenzhen, many businesses have expressed that they have met with Shenzhen's clothing and hated it.

If the Tianjin mission is "admiring the name", then for Zhengzhou clothing agent Lu Weixian, it is with Shenzhen clothing to achieve a "win-win development."

In 1998, Lu Weixian came in contact with the Shenzhen clothing brand Goluth at a chance and introduced it to Zhengzhou Dennis Department Store. What he did not expect was that in the first month of the game, the sale of Corinth's had squeezed into the third place in the mall; in the third month, Galis was the sales champion at one stroke. At present, his agent's song force has entered the six local shopping malls, sales performance has always been one of the best in the mall. Seeing Shenzhen clothing so popular, he also represented two other Shenzhen clothing.

According to statistics of the Shenzhen Garment Industry Association, there are currently more than 800 clothing brands in Shenzhen, and more than 200 famous brands across the country have opened more than 60,000 stores or counters in first-tier cities across the country, and in every 10 garments sold by first-tier cities in first-tier cities across the country. There are five or six from Shenzhen. Shenzhen clothing can be described as "Hong Kong" floating country.

Pay attention to original design and build its own brand

Speaking of Shenzhen clothing, Wang Bingdong's assessment is that “fashionable styles, exquisite fabrics, and fine workmanship are comparable to world brands.” Lu Weixian’s evaluation is that “trends and fashion can accurately grasp the pulse of fashion and the market.” In fact, Shenzhen clothing has such characteristics, and her growth experience is inseparable.

Shenzhen clothing started from "three to one supplement". This gave Shenzhen clothing a "high starting point". That is to say, it has a better textile and garment equipment and processing level, and has a stronger ability to grasp the trend and feel the market. At the same time, Shenzhen Garment has a stronger internal driving force for brand building.