[China Glass Network] With the rapid development of the Internet, the number of websites continues to grow rapidly, and more and more webmasters have invested in the army of English stations. Indeed, compared to Chinese stations, it is easier to make money in English stations. Why do you say that?
In fact, if you think about it carefully, this is not without any basis. For example, do a CPC, CPA, a click on the English station, one behavior is N times that of the Chinese station, e-commerce, merchandise sales website, Chinese station user purchase process It is more cumbersome and has more problems of various types. However, if the English station is different, foreign users only have to look at one product, and there is almost no problem. Direct payment, only this point, the conversion rate of the English station is higher than that of the Chinese station. Quite a lot, and so on.
The temptation of the English station is indeed not small, but many people do not know much about English, and also restrict the development of the English station to a certain extent. In addition, even if you do the English station, you still have to return to promote this eternal The topic, how to promote it, there are many ways, the cost is lower, the better way to promote is than SEO, today we will talk about the SEO skills in English.
1. Choice of domain name: The preferred domain name includes keywords to be done.
2, website space selection: better choose the server where your target group is located, or directly select the US server.
3, the website design should use static language or html format as much as possible to facilitate search engine crawling.
4. After the website is published, it will be submitted to Google, Yahoo and other classified directories.
5. Considering that the keywords show all the same rankings in different countries, you can list the key countries in advance to achieve the goal of ranking the top countries.
6. The structure of the English website is mainly the construction of a hierarchical structure of the website. For an English website that is optimized for English websites, the structure of the website should be flattened as much as possible. The link level should not be too deep. Generally, it should not exceed three layers. More than five layers. Because the hierarchy is too deep, search engine spiders are not easy to grab inside and content.
7, SEO optimization of URL For English website optimization, the main effect verification is Google. For Baidu in China, it is friendly to use Pinyin to name URLs; but for foreign customers, Google is still king. And it is more appropriate to use English words for Google's URL naming.
8. Website page language For some English-language websites engaged in foreign trade, most of their products are targeted, the types are relatively small, and the number of English website pages is not too large. For such English websites In general, it is generally better to be static, and it is highly friendly to search engines. It is also helpful for inclusion and ranking.
9, page title and meta optimization Many English website page titles are the same, and there is no corresponding optimization of meta information. Although the role of keywords and description in meta is weakened, the technology of SEO comes from every bit, and 95% of the basic optimization methods can be mastered. The next thing to do is to be careful and innovative. The keywords in the title are very helpful for keyword optimization in the page, but for keyword optimization, the title and content must be related.
10. The English website needs to be updated. Through observation and analysis of many English websites, many companies only use the website as a facade of the company, and they have not played the role of marketing. They directly show that the website has not updated the content for a long time. Search engine For those sites that update more mundanely, they are more liked. Frequently updating the website can increase the frequency of spider access and speed up the page inclusion of the website.
11, site map and robots.txt
Website maps can be roughly divided into two categories, one is for users to see, for the common html form, which lists the directory hierarchy of the website; the other is for the search engine to see, the common is the xml file. At the same time, the setting of files such as robots.txt is also very helpful for controlling the search engine and other aspects.
12. Submit the website to the search engine and the open directory. The website has been completed, the internal links have been improved, and there is no empty link. You can start submitting your English website to the major search engines and open directories of the industry. . The advantage of this is to speed up the search engine to crawl your site, and also to add a lot of traffic and backlinks.
13. The exchange of friendship links has been completed. The following is the development of external links to your English website. There are many ways to do this, including blogs, forums, etc., friendship links, bidding, advertising, etc. However, the more direct and more effective is the exchange of friendship links.
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