In 2010, China's female lingerie market sales of about 40 billion yuan, of which adolescent girls lingerie share is minimal. Hello Kitty underwear is aimed at this girl underwear market blank. According to the survey of EICP (Oriental Consumer Database), in 2008, the sales volume of the Chinese female underwear market was about 40 billion yuan, of which adolescent girls underwear accounted for a very small share. This also means that once the girls underwear market awakening, the value of its prized industry will be immeasurable.
Do not wear bra because of the small chest?
Girls lingerie market vacancies, a very important reason is the concept of Chinese consumption. Some young mothers believe that girls do not need to wear underwear when they complete their breasts. In the opinion of experts, there are great physiological differences between adolescent girls and adolescent girls. It is necessary to develop and produce bras according to the physiological and psychological characteristics of age breakdown.
Jiafu (Shanghai) Garment Co., Ltd. is a professional clothing operator integrating design, production and sales. With precise market positioning, attractive brand image, excellent quality and reasonable price, Jiafu (Shanghai) Garment Co., Well-known enterprises. Established in Shanghai in 2005, the same year received the exclusive Sanrio company authorized the creation of the Hello Kitty underwear brand . After five years of unremitting efforts, the company's hardware support and soft service support have been greatly improved, to achieve the product's own R & D and production, supply, marketing integrated operation. Currently the company has opened stores in major cities across the country, such as Shanghai, Beijing, Guangzhou, Hunan, Urumqi, Suzhou and other major cities have Hello Kitty girls underwear counters and stores.
Hello Kitty underwear in addition to its special products for adolescent girls tailored growth products, but also for Asian women to create their own unique underwear version of the type, different from the other brands of conventional, breaking the tradition of the girls lingerie market has brought a magnificent Pink journey ~
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