Where is the breakthrough of casual wear in the future market? ——The model of “only son” of urban fashion aestheticians is worth exploring

In 2011, Chic, the fashion aesthetician who was “unique”, was inviting. In fact, the "Dongzizi" company's move is neither low-key nor deliberately creating a topic to appeal to the public. It is purely a strategic decision based on the overall consideration of the brand's own development process. The intention is to focus on energy and resources to create a new core competitiveness in all directions. That is: To become a new urban aesthetic consultant

However, as a platform for international apparel events, CHIC’s significance for the promotion of apparel brands is still beyond question. As a matter of fact, the "Dongzizi" once appeared in high-profile appearances in Beijing CHIC for two consecutive years in 2009 and 2010. Thanks to the strong communication power of the International Apparel Expo, the new concept of fashion collocation has been effectively disseminated and has won widespread influence.
The results of the two-run CHIC exhibition, in short, demonstrated the strength of the brand, improved the brand style, expanded the brand influence, and enabled them to quickly sort out the direction of future development. Under the investigation of the professional team, a personalized marketing campaign for casual wear was initiated before the peers. It can be said that the new marketing model launched by the “Danzizi” recently is the three decisive factors. The first is the accumulation of its own resources, the second is the investigation and planning of professional teams, and the third is due to the continuous participation in two sessions of CHIC. The experience has been enhanced, the market vision has been improved, and the trend information of casual wear perceived from the exhibition has also played a guiding role, making it a profound understanding of the urgency of upgrading the casual wear brand and recognizing the direction.

For more than ten years of business, “Danzizi” has already selected a group of dealers with considerable market experience and cultivated a growing brand loyalty consumer group, which provides first-hand decision basis for the further refinement of the positioning of the brand market. . Research shows that in the casual wear market with many rivals, urban young people aged 18 to 28 are the target, and divergent matching schemes that cater to the rhythm and taste of this era are the marketing tools and will be the future casual wear. The new weapon that the market will win will be very rewarding. The two-year-old CHIC got down and felt the popular fashion of international clothing in recent years. It has made the "Done Children" get rid of the development confusion and clearly established a personalized marketing strategy.

Although in the spring of 2011, “Dan Zizi” temporarily faded away from the perspective of the CHIC audience, at the beginning of the new year, it was a new move that still became a leader in the trend of casual wear, and thus became a public eye-catcher. An alternative focus.
It clearly puts forward the new urban youth aesthetic ideas, develops taste-based casual wear and "N+1" matching schemes, unifies the image of national sales terminal stores, trains image consultants, and guides the purchasing team... "Dou Zizi" plays a series of marketing combo punches . Looking at the national casual wear market, people are exclaimed: To build a strong brand of Chinese casual wear, and to become involved with “aesthetics and fashion” in the “universal” casual wear, signifying that a cultural revolution in aesthetic fashion culture will trigger a revolution in urban youth lifestyles!
Just as no two leaves are exactly the same, no one is not unique! "Individuality" advocates: advocating beauty, freedom, and individuality, you must never copy! The aesthetic ideal of the “Dongzizi” is: Let every young person surf in the fashion tide, and the fashion colors no longer follow the flow!