Hong Kong "Crocodile": Life returns to the old tree

After the return of Hong Kong, people were most concerned about the change and change of Hong Kong. During these 3,600 days and nights, the "crocodile shirt" was also accompanied by Hong Kong's constantly changing and changing story.

When you mention a crocodile shirt, Hong Kong people will tell you two things: First, in Hong Kong, the logo of a crocodile shirt is in tandem with the Bauhinia. It is the most representative Hong Kong city symbol, and it is a loyal endorser for Hong Kong; Hong Kong people will point to their own T-shirts and proudly tell you that Hong Kong people are loyal customers of Crocodile.

The close relationship between Crocodile shirts and Hong Kong’s blood connections is not an overnight one. Crocodile brands have a long history in Hong Kong. At the historic moment of Hong Kong’s return, “Hong Kong Crocodile” took the lead in setting up some hard-to-find Hong Kong enterprises and vowed to share the same with Hong Kong. After the storm, hand in hand with the crossing. When the page of history turns over, Premier Wen Jiabao wrote an inscription for the Hong Kong Crocodile Company: "National brand Crocodile."

100-year-old shop and Guo Tongsheng

Crocodile shirts were created at the beginning of the last century. A German company registered a clothing trademark “CROCO” in Hong Kong, which means crocodile. After the end of the Second World War, the trademark was ordered by the Hong Kong Government. In the early 1950s, the Chinese Mr. Chen bought the trademark and started a Chinese name called “crocodile.” At that time, the Crocodile Shirt had become a brand trusted by the Hong Kong people with its superb craftsmanship, fashionable style and compassionate service. Now. In the early 1980s, with the major setbacks in the negotiations between Hong Kong and China on the return of Hong Kong and China, the economy of Hong Kong declined sharply and the clothing business plummeted. Many clothing brands fell at this time. The boss of the Crocodile shirt feared that the Hong Kong Economic Association would Lost and determined to immigrate overseas. At this moment of life and death, Mr. Lin Baixin sees through his unique perspective that the return of Hong Kong is a general trend. China and the United Kingdom have common major interests in Hong Kong. The differences between the two countries will definitely be resolved and Hong Kong will surely renew its prosperity. Therefore, Mr. Lin Pai-hsin resolutely decided to spend 1.3 billion Hong Kong dollars to buy all the assets of the Crocodile. If Mr. Lin Baixin expects the negotiations between China and Britain to be successfully completed and the Sino-British Joint Declaration signed, the Hong Kong economy will not only fail to reach an impasse, but will once again be glorious. The "crocodile shirt" will also embark on a new historical process. Mr. Lin Lao invested a lot of money in the early 1980s to open up the mainland clothing market, and established the garment industry village in Zhongshan, Guangdong. The accumulating "crocodile" was the first to participate in the HKTDC's exhibition held in Guangzhou in 1987. At the exhibition booth "Crocodile", crowds were crowded and the exhibits were sold out. Taking this as an opportunity, "Crocodile" restructured its marketing business in Hong Kong and Macau and continued to expand its market in Southeast Asia, Europe and the United States. The most important thing is to enter the huge market for apparel sales in the Mainland. The crocodile products continued to increase and increase. Men, women and children's apparel and apparel lines, leather goods and leather shoes were rapidly formed and they were rapidly developing in product varieties. There were hundreds of models and thousands of suits for goods on the mainland market in each season. The crocodile brand has gradually become a Hong Kong clothing brand that has attracted a lot of attention from Mainland consumers.

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