The fashion brand "Mushi really" wants to build a Chinese-style clothing museum

As we all know, Beijing's "wood really" is a very distinctive Chinese fashion brand. All along, every wooden fashion model seems to permeate a thousand years of cultural heritage. Panjin New Year's Festival, sophisticated splendid flowers, neat and orderly needles, etc., all dedicate to Chinese clothes. Verve.

Commitment to the traditional use of Chinese traditional clothes for the sake of the past, “The wood is real,” and recently there have been new actions: Songzhuang, Tongzhou District, Beijing has started construction of “Mushizheng Industrial Park”, covers an area of ​​350,000 square meters, construction area of ​​40,000 It is expected to be completed by the end of this year. Its industrial park consists of four parts: Muzhen Fashion Co., Ltd., Chinese Fashion Industry Research Base, Chinese Fashion Museum and Chinese Furniture Museum. Why do companies need to set up their own garment industrial parks? What is the significance of the Chinese-style clothing museum? The reporter interviewed Ms. Wang Xiaolin, chairman of Beijing Muzhen Fashion Co., Ltd. on these issues.

Reporter: What are the functions of the "Mushi really" industrial park?

Wang Xiaolin: The Industrial Park provides sufficient support for the product design and development and production of the “Muzheng” brand. Initially establish a Chinese-style clothing industry research and development base to provide technical support for the company. After one or two years of operation, it will gradually apply for a national R&D center. At that time, it will not only serve the company but also provide technology for other Chinese apparel companies in the industry. Support and contribute to the promotion of Chinese-style clothing and promoting national culture. The museum will demonstrate the long history of Chinese culture and the development process and corporate culture of “Mushi” brand for VIP customers, apparel industry, and industry followers.

Each company has its own distinct characteristics and unique corporate culture. Muzhen Brand is a brand that is a perfect blend of tradition and modernity. It has a profound cultural connotation. It not only needs to create unique brand features, but also takes the lead in creating the economies of scale of Chinese-style clothing brands.

Reporter: Is there a specific collection of costumes for Chinese-style clothing museums that are really wooden?

Wang Xiaolin: The Chinese clothing museum collects three types of clothing: Muzhen has established the brand since then, every year and every season has epidemic and collectible value clothing and accessories; Muzhen has branded it as a variety of cultural and social cultural activities. The series of clothing designed by the media activities, such as "The Dream of Red Mansions", "Chinese and Korean Etiquette Contest", etc.; China's ancient clothing, apparel products, handicrafts and national costumes, apparel products.

Reporter: Can you outline the significance of building a Chinese-style clothing museum?

Wang Xiaolin: China is an ancient civilization with a long history. As a cultural form, China's clothing has already gone through a long period of time. It has been “dignified and dignified” after business, Zhou’s “orderly and orderly”, Tang’s “open and gorgeous” and Song’s. "Pure and elegant," Yuan's "Rough and unrestrained," and Qing's "slim and luxurious," and aesthetic consciousness and culture run through them. Therefore, the ancient costume culture is a solid foundation for our innovation, and it is the constant source of modern clothing design. . Absorbing the essence of traditional culture, grasping fashion trends, and understanding modern aesthetics, can design the best of Chinese national costumes.

To build a museum with its own “Mushi”, one of them, to preserve the costumes that have been preserved for years, and to witness and record the path that I’ve been using since the past ten years and beyond. , what has been done and what has been achieved. Second, I hope that the success and value given to me by garments will reward the industry and return society by doing something that is beneficial to the preservation, inheritance, research, and development of the costume culture.

In addition, in recent years, the loss of clothing and cultural relics in China is very alarming. On the one hand, many costume holders have not realized its importance due to the difficulty of keeping the costumes themselves. On the other hand, the relevant agencies in China have not paid enough attention to the preservation of ethnic costumes, and related laws and regulations have not been perfected, resulting in a large number of costume articles flowing into foreign countries. This is a major loss in China's clothing culture. Because of this, “Mushi” is the inheritor and innovator of Chinese-style clothing, and will preserve these precious, non-renewable national costume resources with its own initiative, initiative, purpose, and best-effort collection, and will advocate for aspirations. People from all walks of life participate in this and do this meaningful work together.