Valentino (Valentino) can not say the secret

Italian Prime Minister Romano Prodi (left) and Valentino

A fashion designer’s 75th birthday and the 45th anniversary of his entry into the country, the country's top head of state personally cuts the ribbon. This kind of thing can only happen in Italy or France. Only in these two countries, the fashion industry has not only created enormous economic benefits but also enhanced the country’s image. Fashion designers can be stars, artists, super rich, or national treasures.

Last month, the famous Italian designer Valentino (Valentino) 75th birthday and the 45th anniversary of the entry into the exhibition held in Rome, the Italian Prime Minister Prodi personally to the site to cut the ribbon.

“The Roman mayor personally told me that Rome has been able to become a fashion center of the world thanks to Valentino. For us, in addition to the Pope, Valentino is our most famous citizen!” Proved the designer's position and reputation in Italy.

His most glorious period of Valentino Garavani's full name should be the 1960s to the 1980s. In the mid-1960s, he became a proud figure in the Italian fashion industry. In 1967, he received the Neiman Marcus Award for the equivalent of Oscar in the fashion industry. He is the most representative of the "White Collection" (white series) launched in 1968, when he first cited the Monogram (letter combination) pattern on the clothes, with his name "V" design series of clothing, affecting many future Fashion designer; his other classic RedGowns (red dress), has been following him every fashion series for many years; he designed more than the number of skirts, trousers, shirts and more.

Rich, luxurious, and scorching are the characteristics of Valentino's design. He likes to use the purest colors, "an unprecedented feminization, full of humanity and meticulousness." He is a symbol of luxury and extravagant lifestyle, and is highly valued by celebrity stars who pursue perfection.

Valentino fans have many women, such as Jacqueline Onassis, Audrey Hepburn, Sophia Loren and Elizabeth Taylor, Princess Margaret, Spanish Infanta Elene, Marie Chantal, First Lady of the United States Nancy Reagan... They spend a lot of money just for one night. They love Valentino so much that they are topped by Vals Gals (Valentino's woman).

When Jacqueline married the Greek ship king Aristotle Onassis was designed by him, and when this design was born, he was actually asked by other customers to do the same design 38 times. More often than not, it has become a famous bridge in the fashion industry (usually tailor-made design, designers will not repeat, or how to show a high level of customization?)

There are many rumors about his perfection and nitpicking. This may be the reason why he failed to lay down his body and vigorously develop the garment industry in the last decade of the last century. At the time of the global economic downturn, Haute Couture became a product of the fashion industry that lost money and earned a lot. Many brands found a way out of industrialized garment manufacturing. For Valentino, Haute Couture represented the limit of imagination, and he indulged in creating. Disposable samples.

In those years, Valentino became an outdated, sloppy, unattainable synonym.

Of course, he finally waited for the economic recovery in the new century. After 2000, he got fire again. When people once again had spare cash to enjoy the high-end fashion luxury, his fans came back down and the stars began to wear his clothes to show up at the Oscars or other public events. In 2001, Julia Roberts wore Valentino's antique dress to attend the Academy Awards. She received the best actress of the Academy Award for Best Actress and appeared on TV stations, newspapers, and magazines around the world, becoming the focus of the world. The wedding dress Jennifer Lopez wore was also from his handwriting. The economic benefits of these women are like buying millions of billboards.