Mizuno Expands Its Business Brand Stores in China to 1,200

In 1996, Mizuno, a famous Japanese sports brand, opened an in-house store in Shanghai and officially entered China. After 10 years, Mizuno hopes to expand the market in China by the 2008 Olympic Games and gradually narrow down with competitors Nike and Adidas. distance.

On August 9, Mizuno President and Chief Executive Officer Mizuno said that the company aims to establish a sales network in China and strengthen its overseas operations with the aim of the 2008 Olympic Games. When talking about Mizuno's business strategy in China, Mr. Mizuno specifically emphasized that the company will work hard to implement a sales system that expands its franchised stores and outlets to all parts of China.

Mizuno once speculated that in 2004 China's sports goods market, the world's top Nike ranked first with 28% of the share, Chinese companies ranked second with 24%, while the global second child Adidas followed with 16%, Mizuno ranked fourth with 7%. Today, Nike and Adidas have launched sales campaigns in the Chinese market.

Facing the strong offensive of competitors in China, Mizuno has been catching up. The weakness of the golf course and other businesses that Mizuno has once proud of has caused the company to shift its focus on development. It hopes that in the future, it will be more aggressive in its operations against China.

All the sports manufacturers in the world regard the 2008 Olympic Games as an opportunity to develop in China and even in the world. Adidas recently announced that the company’s goal is to surpass Nike in the Chinese market before the Olympic Games. At present, Adidas has accelerated the speed of opening stores, and signed an Olympic sponsorship agreement, the acquisition of Reebok is also showing results.

Mizuno plans to increase the number of Mizuno brand stores to 1200 by the end of 2008, which is twice the number of stores in China in 2005. Sports manufacturers such as Mizuno generally reflected that the Olympic Games is approaching and China’s sports population will continue to increase. Mizuno said: "The company will put the most popular casual shoes and apparel in China into the market. We hope to increase sales in China to 16 billion yen by 2008."