Panerai Launches New Watch Brand for Luxury Brand FERRARI

In 1947, when the first FERRARI car was produced at a factory in MARANELLO, Italy, all FERRARI cars with the PRANCING HORSE were in production. Therefore, a watch with the FERRAI logo on the dial also needs to reflect its unique excellence. For this reason, Panerai presented Ferrari with Italian style watchmaking and creativity. Today, the Panerai brand is still the representative of Italy's quintessential tradition, which is the same with the FERRARI brand.

Officine Panerai was founded in Florence in 1860 by GIOVANNI PANERAI. Later, under the management of GUIDO PANERAI, it became a high-precision precision instrument manufacturing studio. During the Second World War, Panerai went deep into the military operations organized by the Royal Italian Navy and provided a series of sophisticated equipment, including seafloor compasses, depth gauges, and other equipment. Since the 1990s, Panerai has used its accumulated skills in the development of military equipment to provide watchmakers with watches. FERRARI ENGINEERED BY OFFICINE PANERAI's cooperation project was designed and developed by Panerai after an in-depth study of FERRARI's culture and car models. In the process of reproduction, the reliability of each link will be rigorously confirmed and various details of sales will be ensured. The unique model conceived by the engineers and designers for the Ferrari watch reveals the distinctive FERRARI car style through the watch.

The appearance of the FERRARI ENGINEERED BY OFFICINE PANERAI watch is strongly influenced by the aesthetics of the FERRARI model. After continuously referring to the details of the engine and body of the watch and the car, the streamlined case shape of the finished product becomes the FERRARI ENGINEERED BY OFFICINE PANERAI design. The focus, especially its bi-directional arc frame and neat lugs are designed. The alternating use of polishing and velvet texture grinding processes further enhances the texture of the watch. The crown and chronograph buttons are embossed with a pattern of square studs like the buttons on the FERRARI car dashboard, further revealing that the elements of the FERRARI car are the main source of inspiration for the FERRARI ENGINEERED BY OFFICINE PANERAI design.

FERRARI ENGINEERED BY OFFICINE PANERAI is based on high quality and reliable performance, and it is also a typical representative in the field of top watchmaking. As high as the Panerai watch, the case and strap are made of high-tech materials such as AISI 316L stainless steel or titanium alloy. If it is a precious metal, only 18K gold or platinum is used. Concealed to ensure 100 meters of waterproof performance, while the watch glass are made of sapphire crystal material.

The loaded movement has the most important functions required for a sports watch: from a single calendar display to the GMT dual time zone (Greenwich mean time) function; from a chronograph stopwatch with two chronograph dials to a more sophisticated sophisticated double tracking Timing function (using the chronograph stopwatch system of the double vertical wheel device to improve the precise adjustment performance). Therefore, the watch movement has irrefutable reliability in the field of top watchmaking.

FERRARI ENGINEERED BY OFFICINE PANERAI's GRANTURISMO and SCUDERIA collections highlight the style of sports watches while incorporating precision manufacturing techniques. In the GRANTURISMO collection, a dial with a black and square pattern is decorated with the FERRARI word mark and the PRANCING HORSE logo. Some detail in the second hand and different size chronograph discs uses Ferrari's red, while the chronograph disc has a conical, annular, three-dimensional shape.

In the GRANTURISMO series, a wristwatch with a strong design style is also equipped with a yellow dial. The SCUDERIA watch series features a one-piece titanium mask covering the timing discs in different positions. At the same time, the traditional shield logo of Ferrari is displayed on the 12 o'clock scale. The PRANCING HORSE is located on a yellow shield and the upper part represents the Italian flag. Three-color combination (green, white, red).