From September 3rd to 13th, the 2022 Spring/Summer China International Fashion Week will be held at 751D·PARK in Beijing. As the in-depth cooperation media of Fashion Week, Worth Buying Technology's consumer content community "What is Worth Buying" not only presents the fashion week in a diversified form through the mature consumer content ecology, but also provides brands based on the underlying consumption data. Marketing services that combine quality and efficiency.
The 2022 Spring/Summer China International Fashion Week with the theme of "primitive power" focuses on five key topics: Chinese design aesthetics, technological innovation, business cooperation, sustainable development, and intellectual property protection. The power of fashion has opened a fashion feast.
"Expression of Chinese Culture" is one of the biggest highlights of this season's Fashion Week. The show is released through the corresponding themes of Chinese traditional culture, martial arts culture, ethnic culture, silk culture, Dunhuang culture, literary works, etc., using clothing as a medium to combine Chinese culture Contemporary aesthetics are expressed in a youthful and trendy manner, and multi-dimensionally displays the costumes that contain the beauty of Chinese culture. And a number of domestic brands and a number of local emerging designers have also emerged in this season's fashion week and stood in the center of the stage.
In order to present this fashion event in an all-round and three-dimensional manner, in the topic of "Grass Fashion Week", which is worth buying, the professional editing team not only counted the flag art, JOOOYS, A·1, and Chinese elements with long pictures and texts. The fashion show of domestic brands such as Legend of Gaia and Gaia, and through the way of video broadcast, let users "watch the show online" as if they are on the spot, and the light and short video "Quick Show" helps the brand to make its own unique and distinctive The brand image has reached a large number of potential consumers more efficiently. In addition, the topic also provides consumers with a more intuitive perception of the concepts and values ​​of major brands through the "TOP Designer" area.
As a consumer content community known for its “combination of product and efficiencyâ€, the topic of “Grass Fashion Week†worth buying has also directly opened up the community’s underlying infrastructure “Consumer Encyclopedia†through the “Brand Appearance†area. Here, users can not only browse brand stories, product classifications, star products, check professional grass notes, real world-wide word of mouth, but also find almost all online purchase channels, creating a range from "brand display" to "product The complete closed loop of "Buy".
It is particularly worth mentioning that in the topic, what is worth buying professional editors focused on "the elements of Hanfu in fashion week". In fact, in addition to the main site, what is worth buying has laid out a series of vertical communities. Among them, "Tianmanji" is an interest community built specifically for fans of Sankeng (Hanfu, JK&DK uniforms, Lolita clothing). It introduces Sankeng knowledge, brand masterpieces, and guides to avoid pits, and helps them build a friendly exchange. Platform.
As a partner of China International Fashion Week for many years, what is worth buying this year's breakthrough performance is largely due to the new revision and upgrade carried out in the first half of 2021. Through the revision, what is worth buying not only allows consumers in various circles to get what they want with diversified content, but also relies on "Consumer Encyclopedia" to make consumer information more reliable and consumer decision-making more efficient, and thus further deepen the "let every consumer The corporate mission of creating a sense of happiness.
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