Balabala
Booth No. 2-B202
CHIC2018 (Spring) The children's brands Balabala, Mongdodo, MarColor and the uniform brand Hey junior of Summa Apparel will join hands to showcase the multi-brand strategic layout of Summa apparel stores both inside and outside the industry. The development track and advanced achievements in the field of children.
The collective display of the four children's brands of Summa Apparel
After the opening of the second-child policy in China, the potential contained in the children's industry was further released. At the same time, the multi-brand operation model of Semir has become more and more mature in the operation of its children's section. Whether it is the main brand Balabala or the new brands Marcolor, Mongdodo, etc., various advanced performances have been continuously acquired by a new generation of consumers. favorite. The wide recognition from consumers and the industry can not be separated from the attention and research of these brands on the children's growth needs and changes, and provide children and parents with more professional, stylish, high-quality products, services and brand experience.
With the promotion of consumption upgrading, the young fashion generation after 85 and 90 has become the main force of consumption, and its consumption trend is gradually becoming younger. As the main children's wear brand of Summa Apparel, Balabala has always been adhering to all “user-centered†and is keenly aware of changes in consumers. It has actively joined forces with authoritative research organizations in the industry to conduct in-depth research and exploration of a new generation of consumers. In order to gain insights into a new generation of consumer insights, life styles and needs, the brand takes children's lives and experiences as the primary considerations, and proposes the value concept of “persisting to build children's lifestyle brand with children's wear as the coreâ€. In product development, channel layout, service experience and other aspects to achieve the integration of optimization and upgrading, and constantly enhance the brand's visibility and reputation.
With the change of the concept of the masses, the new age family attaches special importance to the individual's personal aesthetic exploration. In response to this change in values, Balabala adheres to the pursuit of quality, and through cooperation with authoritative fashion information agencies at home and abroad to obtain inspiration from the latest international trends and integrate into the child's lifestyle, designing and producing children-friendly products. Variety of popular one-stop good products. At the same time, the brand continues to enhance the image of terminal stores, innovate and optimize store shopping systems, and use fashion channels to support consumers to enjoy a more enjoyable and convenient shopping experience. This series of upgrading measures has satisfied the fashionable new consumer advocates, established a good interaction with the new generation of 85, 90 post-consumers, and received their recognition and praise.
Balabala not only achieved good development in the domestic market, but also focused on the layout of the international market, has opened stores in several countries and regions. Senma apparel investment 100 million Hong Kong dollars to set up the Hong Kong Summa International Trade Co., Ltd., will further promote the internationalization of the Balabala brand!
At the exhibition site, the four major brands of Balabala, Marcolor, Mongdodo and Hey Junior will showcase their brand image and new season product portfolio. This form of joint exhibition also fully demonstrates the operating model of the multi-brand strategy for the development of children's clothing in Semir.
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