As the Olympic Games heat, the international fashion industry began to spin up a movement of the wind, the sports brand began to Fenglei in major markets, many major international brands are also playing the Olympic card, the introduction of sports apparel series. r100, a sportswear brand from Germany, is sweeping the Chinese market with a whirlwind gesture. r100 is mainly targeted at middle-school children and adolescents. At this stage, the apparel industry in China is still in a blank stage. The arrival of r100 is bound to come Will bring an unstoppable whirlwind to China's children's clothing industry. With the development of China's economy and increasing consumer disposable income, the sports and leisure market is still growing at a rate of nearly 20% per annum. The r100 is continuously integrating sports and fashion, and the rapidly developing r100, , Product diversification of ideas, sports and fashion, is fully committed to r100 into a fashion brand in the field of family. r100, a fashion sportswear brand from Germany, r in front of "r100" is a check mark (√), which is an acronym for the first letter of the English word "right". Represents the "right, healthy and reasonable", the Arabic numeral 100 means 100 out of 100, meaning 100 = the best; r is like a broken spring, vigorous and healthy growth of spring seedlings. Therefore r100 meaning is completely correct, excellent health, fear of difficulties, grow. Reflect the children's pursuit of the dream is right, healthy, excellent. Encourage children to do things, talk, practice well, learn knowledge, give thanks to parents, and repay the society. From childhood to develop their children to make progress, a positive and healthy outlook on life, world outlook, values. In terms of design, taking into account the needs of children and adolescents and the physical development of their bodies, the R100 employs well-known designers at high salaries to pay attention to the color and tailoring in the design process, and uses bold and exaggerated colors with eye-catching logos to make the sports more stylish. Sports, fashion style of clothing, emphasizing the life, the use of tight-fitting fashion dynamic sports design style, sports and leisure will be well combined to integrate the spirit of sports in it, to meet the consumer's preferences. First-class products require first-class raw materials, in order to "tailor-made", R100 continuous breakthrough in the choice of materials, and the trend of peers. In order to adapt to the fashion trend of the popular fashion, R100 using high quality, functional fabrics, with R100's unique color style, yellow blue, black and red and other racing-style colors, highlighting the speed and fashion sense of racing, Gold, silver interpretation of rich fashion life, blue, white, full of marine flavor ... ... These, in addition to clothing design, more style reflects from the fabric. r100, the clothing industry all call it KAPPA children's clothing, the same fashion movement, the same pace of development, r100, common expectations.