The United Nations has released a report said that pregnant women, baby products industry is the sunrise industry in the 21st century. Relevant statistics show that the United States in 2007 maternity market sales up to 32 billion US dollars; in only 4.2 million Singapore, Mothercare single brand has achieved annual sales of maternity wear more than 9,000 million yuan; in less than 6.9 million Hong Kong, China population, There are more than 60 medium-sized pregnant women dress boutiques, each turnover more than 60 million Hong Kong dollars. Mainland China maternity industry, "Money King" equally attractive, in 2007 sales reached 2 billion yuan. Since entering 2008, affected by the "Olympic Games baby" and other factors, our country has ushered in a new fertility peak. It is predicted that the next 3-5 years, China's maternity wear market sales will reach 4 billion -60 billion yuan, an expert vividly call it "pregnant economy", that its "money King" broad. According to relevant statistics, there are over 300 million children under the age of 16 in our country, including 171 million under 6 years of age and 170 million from 7 to 16 years of age, accounting for one fourth of the total population of the country, of which the only child accounts for 34% of the total number of children %, And there are more than 10 million newborns each year. Consumer demand for children's clothing in 1.8 billion or so, the authority forecast in the next few years, each year will still be about 11% of the rate of increase. Obviously China's children's wear market holds a huge space for development, children's wear market will become China's most growth one of the markets. China will enter the third peak of fertility (the first in the 1950s and the second in the early 1980s), and the number of newborns will reach its peak by 2010. In the next few years, the average newborn's birth rate will keep increasing at a rate of 15% or so, increasing the number of new born children by 20 to 30,000 annually. By 2010, the number of newborn babies will double based on the average number born in recent years. Given the increase in the birth rate of newborns to the growing number of children in the country, China will form a huge consumer market for children. Growing children's consumer groups, is conducive to expanding the consumption of children's clothing market. China's children's clothing consumption has shown double-digit growth. Children's clothing has become a new growth point for the development of the apparel industry. With the further improvement of family income and gradually urban residents living standards of well-being, the consumer demand in China's children's clothing market has changed from the past The practical to meet the basic needs of the beginning of the pursuit of aesthetic fashion, part of the economically developed cities, consumers demand for children's clothing trend, brand.