On September 20th, at the symposium of the 2nd National Key Gold and Jewelry Enterprises in 2016, Song Xin, the president of China Gold Association and the general manager of the China National Gold Group, pointed out that the current gold jewelry industry in China is in a structural contradiction. Prominently, as well as the difficult period of adaptability and lack of guidance for the industry's "new normal" and consumption upgrading, promoting the supply-side structural reform of China's gold and jewelry industry is an inevitable requirement for adapting to the "new normal" of China's economic development. It is the active choice for the healthy development of the industry, and it is the trend of the times and the situation.
“The gold jewelry industry today is not so pessimisticâ€
Song Xin said that the current gold and jewellery industry faces many problems such as product homogeneity and lack of product culture. Enterprises should make great efforts in culture, brand building, product technology and innovation, and seize the supply-side structural reform opportunities. Structure, transfer mode, and promotion. The current gold jewelry industry is not so pessimistic. The current consumer psychology and consumption motives have undergone major changes. The industry can no longer provide products in the traditional way. It must carry out intensive reforms, work hard to improve quality and efficiency, and provide more and better sellers for the consumer market. product. At the same time, in this process, companies must change the production-centered model of the past, and truly practice the purpose and goal of "consumer is God", not just stay on the slogan, truly consumers. Demand-centered, the realization of the transition from "production to sales" to "production by sales".
Song Xin encourages industry enterprises. If you want to be a "big wave" in the new era, you must take the initiative to seize opportunities, meet challenges, and form new development ideas and strategic ideas for the industry. Every enterprise must actively carry out the enterprise development planning and strategic layout that is compatible with the "new normal" of China's economy and the "new normal" of the industry. On the one hand, it must be inward-looking, improve quality and efficiency, and on the other hand, use it. The power of the industry, shouting and fighting for policy. Fundamentally, enterprises also need to continuously improve their core competitiveness through continuous reform and innovation.
China's gold and jewelry industry is a cluster of enterprises with small and medium-sized private enterprises as the main body. In this process, the development path between enterprises and enterprises is different. Large-scale brand enterprises pursue scale, market share, influence, etc., but some small enterprises need to take a professional and refined road.
Looking at the current and future period, Song Xin believes that the gold and jewelry industry is a very promising industry. At present, uncertainties in the world economic situation and global currency oversuing remain, and the importance of the financial attributes of gold products will become more and more significant. In the past, the commodity attributes of gold were more prominent. In the future, with the basic functions of gold, more financial attributes and currency attributes will be revealed, and the strategic position of gold will be further consolidated.
CCTV pays attention to the development of Dalutang Jewelry District
Nowadays, some local jewelry companies admit that the real economy is bleak business, business is not good, sometimes sitting in the store, boring, watching their jewelry style is good, the price is not high, but the people who buy it are very less. However, many companies in the recent Luotang jewelry gathering area believe that the business is not bad, whether it is foreign orders, individual customers, big orders, and so on, and caused CCTV to come to interview.
Wu Jianping, chairman of Hulu Jewelry, said in an exclusive interview that the lake jewellery he founded has its unique business philosophy in both store display and e-commerce channels, and insists on using natural materials of origin to manufacture, regardless of production. From Russia's Diopside, or Topaz, its colorful jewelry, hot-selling abroad, online sales combined with offline O2O model of offline store display experience, plus occasional fashion sea shopping activities, to agents, Consumers have a brand new jewellery buying experience to create an overseas fashion jewellery brand. "Since I entered Jinjunhui, I have business at my doorstep!"
The relevant person in charge of the Dalutang Jewelry Chamber of Commerce believes that when everyone is looking for the vitality and breakthrough of the industry, the central government regards the jewelry industry as an in-depth interview and observation, and selects more representative shopping malls and industry experts in the industry. Conduct on-site discussions. This will undoubtedly bring benefits to the industry and boost confidence.
The reporter found that the Turkish matte franchise experience store that has recently entered Jinjunhui has also attracted public attention. This means that international brands are still very optimistic about the market here, and there will be more jewellery categories into the country.
Fang Zhiyong, director of Jinjunhui International Jewelry Trading Center, said that as a more representative venue in the region, he explained the management of jewelry stores from the perspective of business transformation and industry upgrading. Although the market is not good, but through the innovation of platform services, combined with the business, the venue as a one-stop jewelry trading service platform to operate, bringing not only the income of rent, but also the innovative operation mode of the entire industry.
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