Eighteen ladies' ladies brand 9th generation new image shop

At the time of the surging tides, the 18th Lady Square has launched a new image of the 9th generation in the 18th anniversary of the brand, effectively grasping the changing trend of the consumer market and timely adjusting the transition. On May 26, 2016, the opening of the flagship store in Dehua Street, Henan Province, attracted thousands of people into the store.

Emphasizing culture to deepen brand positioning - The new image of the 9th generation of the 18th Ladies and Gentlemen's Square showcases afternoon tea time as the main scene, and uses romantic props to create the life scene of the girlfriends' party. Since the middle of 2015, after the brand launched the “Honeycomb Culture”, the product positioning and terminal service concept of emotional appeal have been integrated into it. No matter whether it is a product poster or entertainment promotion, it is based on the strengthening of the “girlfriends” image and the deepening of “girlfriends” feelings. The intimate afternoon tea dating from the girlfriends became the main inspiration for 9th-generation image innovation.

The innovative layout leads the consumer experience - the new image store is based on log materials, using wooden floors to enhance the sense of quality, and gold as the main color to enhance the sense of urban fashion. The oversized LED at the entrance of the double screen attracts the main stream of people's sight and the rate of entry into the store soars. The rich and full of softness is the focus of the new image. The goods area, the Nakajima area, the promenade, and the rest area create different life scenes. The relaxed sense of space pays more attention to emotional interaction and communication space.

Entertainment Marketing is stimulating consumer trends. The 18th Lady Square Dehua Street has been newly opened, and the “Imaginary Upgrade, Free Delivery to You” micro-channel award event has attracted the attention of nearly a thousand people. The WeChat activities in the era of mobile media have become mainstream, and the 18 Women's Square will also be integrated into online and offline interactive marketing methods, effectively stimulating the desire of consumers to shop, and “playing” with customers to make fun and “play” new tricks.

The launch of the new image of the 9th generation really sucked a lot of brands and perfectly refreshed the brand's new height. With the core values ​​of “honesty, respect, innovation, and win-win” as the 18-sex ladies' workshop, more and more attention has been paid to consumer experience innovation. On the occasion of the 18th anniversary, innovation does not stop, the wonderful never stops, and we look forward to working with you to witness more legends!