Ou Biqian OBEG ladies founder Jiang Hua Interview: The most beautiful woman thinking independently

From each of her cleverly-decorated photos, you can read that Jiang Hua has exhausted his energy to love himself.

Nice to wear, but also to live beautifully

Jiang Hua's office was full of costumes. At first he thought it was a design model for OBEG. After a closer look, he found that there were no other international big names. Until the end of the interview, Jiang Hua asked the secretary to help her find clothes for her evening activities. The reporter learned that the devil who was called the party goddess in the circle had never played unprepared tricks. Even if you just plucked from the crowded work, you can immediately respond to the next occasion with impeccable style.

On the day of the interview, she wore a minimalist black suit, which was said to have been a 6-year-old D&G golden vest lined with gold fringe earrings and gold-tied sandals. Many people have seen gold wear Gothic style of drama, but Jiang Hua used this unassuming luxury to make people feel good about life.

The friends on the side said that watching Jiang Hua's circle of friends is a fashion SHOW every day. The average person travels and wears up to one change per day. She is a set in the morning, a set at noon, and a set at night. The accompanying large suitcase and a camera are essential tools for her travel.

If you think Jiang Hua "made", it would be a big mistake. To see if a woman is elegant or delicate is not about her performance in public, but about her attitude to life when she does not need to be entertained or alone. Jiang Hua's personal secretary knows most about the boss's temperament. She told reporters that Jiang Hua's demand for beauty is endless.

The beautiful and exquisite Jiang Hua also possesses the spicy character of Chongqing sister. She is straightforward, cheerful and talkative. It was during the summer season that I heard her laughter and made you feel that she was in the early summer sunshine: she was straightforward and straightforward, and she was able to walk away from the bridge.

Her close friends called her Hua Ge, and Jiang Hua also liked the title, just like the real and magnanimous self that he has enjoyed for decades. She believes that life is simple: thirsty to drink water, hungry to eat, lonely and accompanied by loved ones. But when the basic requirements for life are met, it is more about thinking about how to accomplish yourself and how to live beautifully.

Make a poetic brand

From childhood, she was deviant, regardless of dress or life path. In the 90s of the last century, Jiang Hua had wore numerous naked-looking eyes with his bare-breasted outfit and ignored his family's obstruction to lose the iron rice bowl of an elementary school teacher to go to Chaotianmen as a “self-employed person”. At the time, I was afraid that there was no word for a buyer, but Jiang Hua's taste could already be used to build an international model for customers. But even if the business is good enough to burst, Jiang Hua still has not forgotten one thing: the United States is nature, but the United States is more of a personality. She believes that she has both double judgment and forward-looking attitude towards the United States and business. Jiang Hua needs to find a door to open the door, she can lead to a more beautiful fashion hall.

In the search for a clear goal, Jiang Hua married the OBEG of British origin in Hong Kong. She likes the story of the founder of the brand, Gloria Windsor, better than the brand design itself. In the 40s of last century, Gloria Windsor, who was born in the British giants, experienced many hardships to pursue freedom and persist in his dreams. He founded OBEG in Hong Kong. Only tribulation can make beauty beautiful. Therefore, in Gloria Windsor's design, she always casually reveals the elegance and nobility of a British woman.

Jiang Hua has always believed that the beauty he pursues and hopes to create not only lies in appearance, but also that it can be experienced and experienced at any time. As Wang Xiaobo said: It is not enough for one person to have this life. He should also have a poetic world. And this poetry has all the good things that have come to pass, but it also has suffered terribly.

Just like Jiang Hua in his youth, the definition of fashion is an amazing feeling at first sight, but now he is getting into middle age, believing that the rich inner world and life precipitate is the most beautiful dress for a woman. Therefore, in addition to her praise of the “party goddess” under the spotlight, she prefers to look simple and low-key, but intriguing. Just like her high-order brand MISS.H, it is actually a perfect expression at this stage: it is still dazzling, loves life, because of its rich experience in life, there is enough aesthetic and subjective choices to control fashion, not to become clothing. slave.

Become a woman you want to be

Back to the mainland, Jiang Hua still hired the original designer team with high salaries, and insisted on the brand's pure British style. Surprisingly, the Ou Biqian OBEG women's business in China was not as good as he had imagined. Jiang Hua began to think about it, perhaps to become a brand, not only to continue its pedigree, but also to integrate into the local culture and personal style.

After meticulous market research and repositioning, OBEG has become a one-time leader in mid- to high-end international brands.

For Jiang Hua, independent thinking and adaptation are things she will never change.

Accustomed to lead their own lives and careers, even with the same love of food, Jiang Hua has not followed the habit of drifting. For example, when everyone respected French cuisine, she loved Australian cuisine. As an immigration country, its food is more diverse and tolerant than other countries, but the relatively monotonous diet structure or taste experience is undoubtedly a great temptation for Ganghwa who loves new things.

Jiang Hua, who still maintains her teenage spirits, and her 15-year-old son get along with each other like a sibling, a friend or a happy marriage with her husband for many years. She is both a lover and a comrade. When a woman does not set limits on her life and her role, life is more beautiful, fuller, and more interesting.

If you do not feel your own value, whether it is Chinese jewelry or all glamorous appearances cannot resist the destruction of women by years and fate. Jiang Hua used the concept of his own life and brand value to give women an accurate position: to become a woman you want to be.

As Zhang Defen said, the true independence and freedom of women are not in what social status and special way of life they have, nor in their careers and marriages, but in the right to have independent thinking and the freedom to choose their lives. This right to choose is precious.

Reporter: How did you think of engaging in the apparel industry?

Jiang Hua: To do one thing well, it must be because of it.

Reporter: What is the biggest experience and gains for this industry?

Jiang Hua: The United States is a responsibility and ability. I think I have this responsibility and ability to bring beauty to more people.

Reporter: Please give yourself a few keywords.

Jiang Hua: Happy, tolerant, full and full of curiosity.