1. Do not think that access to the lower the threshold as low as possible, many partners in the early choice of brand cooperation, often say: "a certain brand of low threshold ... ..." In fact, we all know, underwear after several years of vigorous development, from the industry structure has been upgraded. Can not say that low access threshold is not good, but you have to understand the partners, the low threshold can provide post-quality service. Many businesses mistakenly think that shop can make money, do not know, in fact, there are many key elements, including store image, computer system, product structure. For example, we have to invest in a car to run for rent, there are many car models in front of you, Xiali, Beverly, Jetta, Hyundai. Many people think that no matter what kind of models are selected, ran the low threshold of Xiali go, and so buy a good car, run the formalities, on the road to see the streets now run are modern. Business, it is clear, to poor people far away. This means that the wrong choice, hard work. Only make your later more difficult, so that your investment risk even greater. 2. The size of the underwear store is also important We have repeatedly emphasized in many places the location of underwear is very crucial. But, can not be ignored is the underwear store size. A larger area, the product can be expanded, the shopping environment has changed. Imagine, a 20-square-meter shop and a 40-square-meter shop, which one to the customer feel better? So, if the storefront larger, you can put pressure on the surrounding competition peer. The store is too small, will give consumers a stingy feeling, so go to your store to buy shaken. Therefore, we suggest that if conditions permit, try to rent a larger area of ​​shops. Of course, this should be based on franchisee funds and the actual situation of the store to do. 3. Underwear shop goods how much? Many partners in the early period, often asked me: "The first batch of goods can be less, I think that too much." In fact, it is not the company to ask you more distribution, but the market demands. A shop about 30 square meters, about hanging board products have more than 1,000 kinds. Whether the store's goods are rich also has a direct impact on the customer's purchase decision, the saying goes: "The goods are not complete, do not make money .." Especially when a new store has just opened, there are many people, not to the store to watch will buy She just came to see your goods, when she has real needs, will buy again. If your product, fragmented, there is little choice, I think she has demand, you will not consider your shop, went straight to other businesses. So you have lost a lot of customers, your business can not do anything. 4. No underwear chain company services, I can do the same? For a small number of experienced, sufficient manpower, it is possible independent underwear shop project. However, do not forget: franchise chain is essentially a set of system engineering, it is precisely because of the power of this system engineering, franchise chain franchise success rate is much higher than the lingerie shop alone . Some franchisees who have just started to work with no experience, when the business has just stabilized, think it is not necessary to chain the company's services, or arbitrarily change the structure of the product, or blindly pursue the so-called low-cost purchase from the outside. The results of the failure of the franchisee is the inevitable result. Many chain companies use years of time and experience to construct a whole set of indivisible brand systems, product systems, sales systems, market information systems and service systems, forming an integrated market force that is not achievable by individual stores. For example, every chain company underwear products, will be repeated after the investigation of market feedback, and repeated screening. If the franchise stores purchase from other sources, it will undermine the quality system of the products and sell the matching system of the products, thereby undermining the loyalty of the customers to the franchise. On the other hand, once out of the long-term support of the chain of various services, you can not keep up with the pace of the market. The result was a total failure. 5. How to identify joining fraud? In fact, to join the scam is very easy to identify. Those who blew his company hype, the franchise to make money easy, coupled with the temptation of the slogan, the franchisees should be very careful! What 200% profit, what guarantee success, and even those foreigners have never heard of foreign brands and so on. There is nothing to break the industry profits, boasting 9 yuan underwear, a little thought, in the rising labor costs, rising raw material costs, plant rental rising circumstances, 9 yuan to produce what kind of underwear? What into 50 million strong advertising support, just think, when you prime CCTV saw the lingerie ads? A 10-year underwear sales company can not earn 50 million, where do he come from to do 50 million underwear ads? Publicity that does not comply with industry rules is fraudulent and suspenseful. Take bad measures to lure investors in, and then set up one after another trap to deceive investors. Keep in mind that in business, "greed" must be taken as prudent. 6. Do not think that joining the chain can be 100% successful joining chain Because of the integration of various commercial resources, copying the unique charm of successful experience in today's highly competitive business community, invincible, has become the present and future A mainstream business model. However, this does not mean that all franchisees will be 100% successful. Even the world's oldest, most experienced and most-managed chain can not achieve 100% success at all franchises. Franchise is a systematic project, involving many factors of success. Only rely on the efforts of chain companies is definitely not enough, especially those non-Direct Management chain model, franchisees into the degree of energy, is an important factor in the success of joining. Therefore, for small-scale franchising projects, franchisees must be mentally fit, do not just listen to business rhetoric. The owner's own efforts, coupled with the systematic support and help of the chain company, are the key to the success of the small chain project. 7. Joined the chain project will certainly make big money? Many franchisees do make money after joining a franchise project, which is an undeniable fact. However, there are still some who have not made any money or even lost money. This is an indisputable fact. The success of a franchise is closely related to many factors, such as: the location of the franchisee, whether the franchisee carefully manages, the management level of the franchise, the affiliated company's system support, and so on. What's more, with the increasingly fierce commercial competition nowadays, any investment project needs to go through a process of investment, adaptation to the market and customer cultivation to stable operation. That is to say, the process of never making money or making money must be done. We believe that both the franchisees and franchisees want the franchisees to succeed in making money. However, this needs to go through a process. 8. What is the standard explanation for franchising? The State Council promulgated the "Regulations on Commercial Franchise Management", which states that franchising means that an enterprise that owns operating resources such as a registered trademark, a company logo, a patent, or proprietary technology may, in the form of a contract, license the operating resources it owns to other operators Franchisees), business activities (also known as franchisees) that franchisors operate under a unified business model as agreed in the contract and pay franchisees to franchisees. Franchising is a modern business model embodying "cooperation with others and sharing with others".