On April 10, 2012, in Chengdu, China, IMPRESS ITALIAN VOGUE - the opening of the 2012 autumn and winter series of Xenia unveiled at a time of great publicity. Xu Qiming, the chairman of Xining, Zhang Bingliang, the general manager, the generous deputy general manager and Liu Mingjiang, the deputy general manager, and more than 1,600 distributors from all over the country witnessed a unique fashion show and took the lead in understanding The latest season in Xiniya "Italian style" series of new fashion charm. Address by Mr. Xu Qiming, Chairman of Xenia This season's design inspiration comes from Italy, a country endowed with a long tradition of art, science and technology and the largest number of world heritage in the world. Rome is Italy's political, historical, cultural and transport center, but also the birthplace of ancient Rome and the world's splendid culture; and Milan is Italy's economic and industrial center of gravity, is also the world's fashion capital; Venice is considered the most beautiful in the world Of the city; Xenia 12 A / W as a trigger point, the Italian history and culture into the season's product design, is divided into three major series: the city of Eternal Venice holiday, the impression Milan; different Italian space , The cultural connotation precipitated at different times cleverly used in the creation of business travel clothing, the formation of the Italian modern life of the modern delivery and real response. Conference site using 3D projection technology to reproduce the Italian architectural style Eternal City Series Business Men This series inspired by the design of the Italian capital Rome. About 2800 years old, Rome is the largest open-air historical museum in the world and the political, historical and cultural center of Italy. It is also the birthplace of ancient Rome and the splendid culture of the world. Eternal City Series Business Men's simple and generous design, slender lines cut, the color black, white, gray-based, red, green and blue as a secondary color. In the details of the show is concise and luxurious, stylish and low-key style, however, elegant and stylish series is not only suitable for people's daily work is also suitable for people to conduct various business negotiations and various PARTA party. This series of business men combined with seasonal popular elements, the use of comfortable fashion fabrics, effort to create a handsome, sunshine, the pursuit of self-urban elite post-modern life model. Venice vacation series Business men's eternal city series Inspired by Venice, Italy, this series of "inspired by the water, the United States because of the water, due to the water Xing", enjoy the "water city." The ancient St. Mark's Square is the city's center of activity was Napoleon hailed as "the world's most beautiful living room", stands the square around the cathedral, the clock tower and other Byzantine and Renaissance buildings, Europe's most famous beach, is a Wonderful and dreamy place, so that all who have come to Venice are reluctant to leave, in the fairy tale of water to forget. Venice vacation series Venice vacation series Business men's performance of a relaxed and natural way to dress. Free to walk in every corner of the world, enjoy the romantic atmosphere of water city, colorful casual clothing and natural colors cleverly integrated, ubiquitous expression of the holiday in a romantic fashion, colorful quality of life . This series of organic will Shuicheng line gentleness throughout the entire series, the use of comfortable fabrics, clothing lines outline the natural stretch. With the elements of the Italian local customs, the use of casual plaid, lightly washed fabric, the color used in addition to the classic black and white ash that colorful: red, green and blue, khaki, etc., but also into the badge, printed embroidery and other design elements, Everywhere to show the colorful life of travel. Impression Milano Series Business Men Venice Holidays Series Inspired by Milan, Italy, this series of business men's shirts are based on black, white and gray, with bright blue, red and green as their main colors, Luxury, fashion personality style. This series of clothing is also the urban elite thinking of the future of the world, they focus on the world's popular, they have their own unique perspective on the dress, and will not blindly follow the same personality, they follow the exciting Fashion, advocating personality.