Dongfeng breeze spring warm, smell chicken dance a thousand words. "This is an era of high-speed competition and strategy leads the way. We need to be strategic leaders, planners and resource distributors, to exert team power and achieve our common strategic goals. We must fully boost the spirit,æ’¸ èµ· 袖 åŠ æ²¹ å¹², share equity incentive income, the company's development even more colorful, so that their life even more color! "February 6 (first lunar month ten) chilly, Bosideng Group started the first day of the 2017 annual shareholders' meeting The heated mobilization of new highs made by Chairman of the Bosideng Group, Gao Dekang, has aroused the vigorous enthusiasm of the shareholders of the Bosideng Group and stimulated the positive energy of shareholders in undertaking important tasks and starting a business. Vegetation, Spring Hill is expected. The 12th National People's Congress, Bosideng Group Chairman Riveting efforts to plan development, and its entrepreneurial entrepreneurial strong sense of innovation and broaden their horizons are inseparable, but also with the new situation of economic development, supply-side reform of the new mission of encouragement. The Central Economic Work Conference classified "rejuvenating the real economy" as one of the four major tasks of deepening the supply-side reform and clarifying the main direction of rejuvenating the real economy with quality, innovation, branding and the "craftsmanship", and provided the real economy The focus of rejuvenation. Gautang Kangjian keenly realized that vigorously developing the real economy has become the consensus of all countries in the world and the beautiful era of entrepreneurs is coming. He also knows that the market is rapidly changing competition, any one company must be vigilant in peace time with the times, only by working together to make unremitting efforts, can dream come true. In the past 2016, the market environment in both home and abroad was intricate and complex. The textile and garment industry was faced with such problems as the downward pressure on the economy, the rise in the overall costs, the overall overcapacity and the decline in brand competitiveness. The industrial restructuring and transformation and upgrading in the depth adjustment Forward. Bosideng has the courage to make breakthroughs and challenges in its challenges and opportunities, leads the brand remodeling and supply-side reform with the strategies of "Five Great Development Ideas" and "Three-Quality Products", and opens a good start for the transformation and upgrading through innovation-driven and open cooperation. The sales revenue, Profit, tax and other major economic indicators steady progress, the annual tax paid 628 million yuan, an increase of 9.76%. According to Gao Dekang, the vitality of "Made in China" comes from the quality of economic growth. The strength of the brand is obvious to all. Quality improvement and brand innovation have become the important starting point for leading the new economic normal and implementing supply-side reform. "The central government raised the brand to a national strategic level and put forward that giving play to the brand leading role and implementing the" three-product "strategy of consumer goods will help enhance the endogenous impetus and innovation capability of enterprises, lead the optimization of industrial structure and the new upgrade of consumer market and promote the progress of manufacturing in China As a brand-name enterprise, we must seize new opportunities brought by supply-side reform, reshape supply-side new advantages with brand innovation, and make technological innovation, product innovation and mechanism with 'craftsmanship' and quality brands Innovation and business model innovation, rejuvenate the real economy, strengthen the 'quality of China's manufacturing' and stimulate new energy consumption in the market. "Clear development orientation and build an innovation platform Since last year, Bosideng to" meet the needs of consumers and internal and external customers "as a guide, We will promote the "4 + 1" development strategy of "Bosideng brand remodeling, strategic transformation of snow flying, group e-commerce and internationalization" and "4 + 1" organizational structure reform from the following three aspects: building a platform, innovating mechanism and reshaping culture to build a comprehensive brand Operating platform. By promoting the Group's platform and the professional management of project companies, seven major business segments, including down jacket, outdoor, men's wear, women's wear, electricity supplier, children's school uniform and international business, have been set up. The Company re-combed down the down-core business of the core segment, adjusted its brand positioning and development route, and transformed the ice-down down jacket into the e-commerce brand, which is mainly online channel sales focusing on young consumer groups. In the non-down business, the development focus will focus on promoting the growth of the women's business and expand children's wear, maternal and child uniforms, home textiles, home and other projects to foster new performance growth. Bosideng actively innovates its management mechanism and its internal personnel training mechanism to create an open, fair and equitable growth environment so that those who can do things and do things for profit can tap into the training of compound talents and young talent echelon. Through strategic planning, organizational structure, personnel matching, model conversion, a clear management responsibility and business objectives, reduce the level and intermediate links. In August last year, 66 incentive participants, including directors, senior executives, managers, core technicians and business leaders who made important contributions and influence on the overall performance and sustainable development of the Company, were granted restricted shares for profit Share, authorize the decentralization to inspire business partners to innovate their wisdom and talents, to attract and gather more talented people and to share the fruits of their development both internally and externally. The next step will be the implementation of the "amoeba" model, to inspire each member of the "amoeba" organization entrepreneurial innovation enthusiasm. Bosideng promotes the integration of responsibility values ​​with enterprise development strategies and operation management, and puts customer responsibility, social responsibility and innovation innovation as priority development issues, and continuously improves its ability to organize scientific governance and sustainable development. It actively explores green manufacturing and intelligent manufacturing in the industry Develop new paths and play an exemplary role in promoting social responsibility for coordinated cooperation and common governance. Won the "China's textile and garment industry social responsibility public governance 2016 Demonstration Award" and for three consecutive years (2014-2016) by the China Federation of Industrial Economics awarded the "China's industrial sector to fulfill the social responsibility of five-star enterprises," the title of innovative performance and social Responsible leader. Adhere to innovation-driven, lead consumer upgrades Bosideng led by innovation-driven strategy, precision development of quality-oriented development, creative design and intelligent manufacturing, the formation of effective supply and consumer upgrades benign interaction, consolidate the market competitive advantage. "Innovation is the life gene of an enterprise, and the driving force of innovation comes from constant pursuit of perfection. The origin of innovation is not forgotten, the first to make a product, and then a brand." Gao Dekang said. In terms of retail model innovation, Bosideng continued to adjust the distribution network of sales channels and resolutely shut down inefficient stores, clear inventories, reduce production capacity, and increase the proportion of self-operated stores, moving to a retail model closer to the market and consumers. The establishment of a market-oriented sales strategy, start the transformation and upgrading of the terminal stores and Bosideng brand new standard, giving the brand a modern image and fashion connotation. Beijing Xidan Joy City flagship store with a total area of ​​over 3000 square meters, covering the feather, the four seasons fashion, accessories, home and other full-category, but also open features leisure area, providing one-stop shopping and leisure life experience, consumer experience and service quality Widely acclaimed. In the meantime, targeting "Internet +" vigorously developed its e-commerce business and explored the integration of online and offline development. In 2016, the Group's combined e-commerce business achieved sales of RMB1.2 billion. In particular, "Double 11" group online sales doubled on the same day, the brand's entire network exceeded 428 million yuan; Bosideng Lynx flagship store sales of 213 million yuan, ranked third in the women's category. Billion state power network released in November 2016 hot brand TOP10 list also shows that Bosideng in the cat and the whole network of women's sales category are ranked first. In product development and innovation, Bosideng into the excellence of the "artisan spirit" into the brand of genes, adhere to the "height, digging depth, so fine done" so that consumers really need a good product, leading the consumer down jacket market upgrade. Repeatedly upgrade the product materials to mention the full range, such as the use of water repellent fabric, the surface can bounce water droplets; use heat storage temperature increase material, you can enhance the body temperature 3-5 degrees; exclusive introduction of Japanese science and technology ecological antibacterial down; explore the application The latest intelligent wear down jacket. Since the autumn of last year, it has also integrated global innovation resources such as Walt Disney Company and Fabio Del Bianco, the world's leading designer, and has developed international series of designers such as "Disney Series" and "Yu Jian Mo Deng", as well as Japan Technology ecological antibacterial Down BOSTECH functional technology series of new products, effectively enhance the brand value and cultural tastes, by the global consumers, especially young people blitz. In terms of advanced manufacturing innovation, Bosideng understands that "workers should do their thing for the first time", speed up the creation of "machine substitutions" and "smart factories", and upgrade and upgrade the production bases directly under the six major industries so as to raise overall production efficiency, Product quality and intelligent manufacturing level. Invested 56 million yuan on the intelligent storage automation transformation, in the storage business volume doubled year on year, the number of non-employment decline, the production efficiency increased nearly 2 times. Investment nearly 10 million yuan to purchase 150 sets of automatic template machine, saving 18% of the assembly line workforce, production efficiency increased by nearly 30%. However, subject to the slow recovery of the international economy and the rise of trade protectionism, direct export trade is under tremendous pressure. As a result, China's economy is becoming more and more global. Bosideng actively connects with the "Made in China 2025" national strategy and explores a new international development model of synergetic innovation and win-win cooperation. Since last year, Bosideng has further enhanced its cooperation with Japan's ITOCHU Textile Co., Ltd. by enhancing project cooperation and implementing loan capitalization plans so as to realize the sharing of advantages and win-win development of both sides. Introducing highly competitive raw materials to enhance corporate brand and product value; Strengthening overseas sales market and e-commerce sales, using new production bases in ITOCHU Southeast Asia to reduce production costs; Enhancing OEM business and seeking mergers and acquisitions New business and cooperation opportunities for foreign cooperation and promote the diversification of enterprises. At the same time, draw lessons from ITOCHU's rich experience in international management to enhance its internal competitiveness and operational efficiency so as to complement each other's advantages in domestic and overseas markets and promote mutual benefits and win win benefits, and promote Bosideng's move to the international market. In the eyes of high morality, the uniform is an aesthetic, but also the cultural spirit, so that students wear a healthy, beautiful, is the need to upgrade the uniform market, but also the responsibility of Chinese apparel people. China's garment industry needs a number of professional school uniform and cross-border clothing brands to jointly create a suitable school uniform culture in China and promote the uniform market towards a new era of brand consumption. To this end, Bosideng and South Korea's uniforms custom leader SMART F & D company formed a joint venture Jiangsu Saimeite Garments Co., Ltd., April 19 at the Shanghai International Uniforms Garments Exhibition interpretation of China's first show, the official expansion of the Chinese market. With the mission to create a leading brand of international school uniforms, the company focused on building an advanced production and supply chain, continuously promoted the establishment of multinational operations teams, established standard processes, selected suppliers of surface and auxiliary materials, and expanded the market business. Customized international uniforms customized team for quick response and operations. Companies in the eastern region of public and private schools to open up market channels to provide personalized school uniform custom services to fashion design and excellent quality in Yuyao Fourth High School, Jingzhou Experimental Primary School, Wenzhou Children's Palace, Linyi Middle School and other primary and secondary school uniform custom Projects often won the bid, more and more primary and secondary students dress up stylish and comfortable new uniforms, Dress up Jing Jing campus. Spring is also a year of tide, the mighty Dongfeng sail full. 2017 is the year of deepening supply-side structural reforms and the beginning of Bosideng's 40th anniversary of founding a new and beautiful journey. "Get up your sleeve and do your best!" - The horn of Endeavor in the new era has been sounded, and Bosideng's reform and innovation are always on the road. Bosideng will carry forward the "model worker spirit" and "artisan spirit", push forward the implementation of the "three-product" strategy, deepen the international cooperation in industries, make efforts on quality, innovation and branding, forge a solid foundation for smart manufacturing and green manufacturing, Create a "international reputation and influence in the global market; carry forward the corporate culture of" taking the right path, observing the rules, being responsible, altruistic, low-profile, pragmatic and effective ", working together to create" cultural values ​​and driving mechanisms , Talent Ecology "trinity, mutual support of the integrated brand operating platform, with outstanding achievements to meet the party's 19 major victory held!