Affected by the new crown virus epidemic, the Shanghai Fashion Week Organizing Committee announced on February 10 that it had postponed the 2020 Shanghai Fashion Week that was originally scheduled to be held on March 26. But on February 27, exciting news came. The Shanghai Fashion Week Organizing Committee decided to move offline fashion week to online, held in conjunction with Tmall from March 24th to March 30th, 2020. The world's first Cloud Fashion Week.
On March 24th), about 150 brands participated in the Cloud Fashion Week. Consumers can use the Tmall platform to purchase new brand products while watching the show. As a long-term media partner of Shanghai Fashion Week, pay close attention to the latest developments of Chinese designers. We communicated with some of the brands participating in this fashion week on the cloud, and learned that in addition to the regular live show, anchor show and promotion of new products, there will be 3D animation, live graffiti, DJ performances, and extreme sports. Stage performances, showcasing the brand's special crafts, etc., live broadcasts are rich and exciting.
Spoiler what interesting expressions they have in this cloud live broadcast. (The 14 brands include: Woven Collection, BAN XIAOXUE, WANACCESSORY, YES BY YESIR, Hua Mu Shen, REINEREN, Rothy's, MIHKA, Hemu HEMU, MICarsy, JICHENG, Private Policy, ANGEL CHEN, BOY LONDON)
* Search for "Fashion Week on Cloud" on the Taobao homepage, you can enter the topic page, and you can set appointment reminders by clicking each section.
Brand: BAN XIAOXUE
Founder: Ban Xiaoxue
Brand Keywords: Oriental Aesthetics
Live broadcast features: In different scenes and spaces, models use stage play to show clothing
Live time: March 29, 19:30 – 22:30
BAN XIAOXUE will showcase the brand's 2020 summer collection. The collection is inspired by the "PRESENT Gift", and the costume elements include BAN XIAOXUE's iconic design language such as tassel embroidery, hand weaving, crystal embroidery, and cutouts.
Unlike traditional catwalk shows and model catwalks, BAN XIAOXUE has created a show that combines different scenes and spaces. The models in it combine the catwalk show with the stage show to show clothing.
Brand: ANGEL CHEN
Founder: An Qi Chen
Brand keywords: colorful, bold and interesting
Live streaming features: Presenting works in the form of 3D animated videos
Live time: March 30, 19:00 – 20:00
The ANGEL CHEN 2020 autumn and winter series is inspired by the 1988 movie "AKIRA". It will put the saturated future city on the show screen, integrate the main color of the movie into the clothing, the red, blue of the punk locomotive and the cool green , Silver, black, CG technology shows the future-oriented clothing dynamically.
The series will be presented through a video using 3D animation. After the video is played, the brand ANGEL CHEN will further introduce the product design of autumn and winter 2020 and related dress recommendations.
Brand: HEMU
Founder: Yang Fengrui
Brand keywords: natural materials, oriental culture
Live broadcast features: While visiting the old courtyard with more than 400 years of history, enjoy the "Chinese style" fashion show
Broadcast time: March 29th, 15:30 – 17:30
Designer brand Hemu HEMU emphasizes oriental culture, and its products are mainly made of natural materials such as fragrant yarn and reel. Its headquarters is located in an old courtyard in Jiading, Shanghai. The courtyard was built in the 1960s and 1970s and has a history of more than 400 years. It is an outbuilding of Huilongtan Park. The entire yard is surrounded by centuries old trees, the trees are green and green, the birds are scented with flowers, and they are very beautiful.
In the Hemu HEMU cloud live broadcast, we will follow the anchor to visit this century-old old yard, and at the same time appreciate the Hemu HEMU autumn and winter 2020 series, and its design director will personally introduce the season's product concepts and matching recommend.
Brand: MICarsy
Founder: Wang Zishan
Brand Keywords: Craftsmanship
Live broadcast features: Introducing the brand's new special craftsmanship: Homemade water-soluble lace, and live beading
Live time: March 29, 16:00 – 18:00
The above picture uses the "homemade water soluble lace" process
MICartsy is a designer brand that insists on hand sewing. In this cloud live broadcast, the brand will show the brand's spring-summer 2020 series by means of a picnic party. It is worth mentioning that MICartsy will also introduce the brand's newly developed special process to the audience in the live broadcast room: homemade water-soluble lace, and live beading.
Brand: WANACCESSORY
Founder: Wan Mengyi
Brand keywords: humorous and fun, creative use
Live broadcast features: Watch a "bag magic show" in the live room
Live time: March 24, 16:30 – 19:30
Colorful colors, a wild design, and detachable and reorganized bag parts are WANACCESSORY's iconic product features. In order to create a scene that fits the brand's characteristics, WANACCESSORY arranged "dramatic" curtains, clown masks, and sculptures with brand characteristics in the live broadcast room.
Unlike the clothing catwalk show, WANACCESSORY will perform a "magic" interpretation of the brand bag. For example, when the anchor gets a certain bag, the audience will see this bag on the screen to show its flip, " Change face "and other characteristics.
Brand: YES BY YESIR
Founder: Ye Qian
Brand Keywords: Elegant and simple, light dress
Live broadcast features: Founder and designer Ye Qian went to the live broadcast room to explain the brand / product concept
Live time: March 24th, 10:00 – 22:00
YES BY YESIR For this cloud live broadcast, set up a scene that matches the theme of the product. During the model's show, Ye Qian, the founder and designer of the brand, will come to the live broadcast room to share the theme of the product and the story behind the design with the audience.
Brand: BOY LONDON
Founder: Stephane Raynor
Brand keywords: street, punk, pioneer
Live broadcast features: graffiti, inkjet
Live time: March 24th, 18: 00-22: 00
BOY LONDON, a street fashion brand originated in the United Kingdom, advocates the spirit of "punk, pioneer, and freedom". In this cloud live broadcast, the theme of BOY LONDON's interpretation is: NOMAD, that is, returning to the streets, creating a deeper meaning behind clothing in graffiti, inkjet, and stadiums.
The brand brings the “Coexistence Series in Chaos†this spring 2020. The design is inspired by the classic black and white lines of the street, and adds elements such as bronzing hollow printing and pink gold letters. In addition to continuing the tradition, a new sensory experience is formed.
Brand: Hua Mu Shen
Founders: Zhou Zixiang & Liu Yanli
Brand keywords: classical, oriental aesthetics
Live features: Live interpretation and teaching of French embroidery
Live time: March 25, 16:00 – 18:00
Huamu Shen is positioned as a daily wearable Chinese luxury brand. It integrates classic essence into modern fashion, and integrates oriental clothing in line with modern aesthetics into life. In addition to regular product releases, Huamu Shen also invited teachers of French embroidery to perform live embroidery on the live broadcast room, explain and teach daily craftsmanship, so that everyone can truly understand French embroidery from the inside.
Brand: REINEREN
Founder: Ren Qian
Brand Keywords: New Elegant
Live broadcast feature: China-France cross-border product debut
Live time: March 26, 19:00 – 20:00
Each season, designer Ren Qian will express her interpretation of "new elegance" through different theme stories. The theme of REINEREN 2020 spring and summer is "Catch me if u want", which focuses on Moroccan style, romance and freedom. In this work release, we will also see the first cross-border creative collaboration between REINEREN and the well-known French brand Kiri. Different from traditional catwalk performances, these costumes will be composed of "individual live broadcast teams" by the employees inside REINEREN, who will interpret the costumes with witty and interesting variety shows.
Brand: Rothy's
Founder: Roth Martin & Stephen Hawthornthwaite
Brand keywords: green, sustainable
Live Streaming Features: Learn how machine-washable knitted flats are green, sustainable
Live time: March 25th, 19:00 – 23:00
Rothy's is an environmentally-friendly flats brand from the United States. Its two founders, Roth Martin and Stephen Hawthornthwaite, spent four years researching how to use 100% recyclable plastic bottles and other recyclable materials as raw materials to make them fashionable and comfortable. Flat shoes. Rothy's has recycled 52 million discarded plastic bottles.
In this cloud live broadcast, Rothy's will introduce the brand's concept and products from the aspects of green environmental protection, technology, light and convenient, easy to clean, comfortable and versatile with the theme of "environmentally friendly living, new fashion attitude".
Brand: MISHKA
Founder: Greg Rivera & Mikhail
Brand keywords: graffiti illustration
Live features: live graffiti, DJ performance, extreme sports stage performance
Live time: March 28, 20:30 – 22:30
MISHKA is a street culture brand founded in Brooklyn, New York by Greg Rivera and Mikhail. The brand's DNA contains all the elements of street fashion culture, such as graffiti illustrations. In this cloud live broadcast, the brand will display graffiti on the spot, and perform matchups and DJ performances, presenting extreme sports such as BMX, dead fly, and street style.
Brand: Zhi Yu Ji
Founder: Xu Jiao
Brand keywords: Hanfu cultural elements
Live broadcast features: Star founder Xu Jiao explains the brand / product concept in the airborne live room
Live time: March 25th, 18:00 – 20:00
Weaving feather set focuses on original Han elements of clothing, combining traditional Han clothing cultural elements with modern fashion elements, from design to fabric tailoring, expressing the brand's original ability and exquisite craftsmanship. At this cloud live broadcast, the brand will display a series of clothing with the theme of "rejuvenating hands", many of which are inspired by the "Compendium of Materia Medica". Its star founder Xu Jiao will be airborne in the live room to personally explain the brand theme inspiration And the story behind the product.
Brand: Private Policy
Founders: Li Haoran & Qu Siying
Brand Keywords: Rebel Spirit, New Generation Culture
Live Feature: Stylist Mia Kong reviews the Private Policy show and introduces
Live time: March 29th, 19:00 – 20:00
Private Policy invited stylist Mia Kong to comment on Private Policy's past shows, and to introduce styles with photographer Shakespeare for different occasions.
Brand: JICHENG
Founder: Ji Cheng
Brand keywords: gentle and delicate
Live features: Designer Ji Cheng and three designers PK dress up show
Live time: March 24, 20:00
The release is the JICHENG 2020 Spring Summer Jiangnan Series. Designer Ji Cheng will co-create a total of 16 looks with the three PK dress-up shows of Marangoni Shanghai.
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