After the global financial crisis, China's textile and apparel industry began to enter a period of consolidation, adjustment and upgrading. Subtle changes have taken place in the market demand and industry pattern. A group of outstanding Chinese apparel brands have boldly tried to group, diversify and internationalize their brands. Emerging brands are constantly emerging. China's apparel industry is showing increasingly the trend of development across categories, regions and industries. Bosideng's helm - Bosideng International Holdings Limited Board Chairman Gao Dekang said in an interview recently, the prerequisite for multi-brand development strategy is accurate positioning, this year Bosideng take independent management of the brand, the use of three years to create a brand new Bosideng Down world. In recent years, Bosideng has been adhering to the "pursuit of excellence, never satisfied," the core values, adhere to the customer value-oriented, "ethnic, fashion, the future," as the emotional appeal, the full implementation of the excellent performance management model, Achieved from a simple product quality management to products, services, processes, resources, strategy, corporate culture and related party management major changes in the business, quality management, market development, brand service has made outstanding achievements. "Bosideng transformation and upgrading, not trivial in every detail to imitate, but to find the product and brand, business and industry point of integration, growth as a viable and responsible brand." High Dekang said. To this end, Bosideng to strengthen technological innovation and equipment updates, enhance the level of production technology and quality assurance, and create international manufacturing quality. The Company actively dominates and dominates the technical standards of the industry and successively undertakes the key research projects supported by the Hundred Talent Project of the Chinese Academy of Sciences, the national "Tenth Five-year" scientific and technological project and the national 863 plan sub-project, participates in the drafting of five national standards and two industry standards, Revision of the work directly to develop various types of enterprise technical standards 218, with 45 national patents. In December 2010, Bosideng's state-level postdoctoral research station was set up in Suzhou to research and develop special winter clothes that meet the needs of special occasions such as military needs protection, disaster relief and sports competition, and strive to achieve full localization of high-end cold-proof articles. November 2011 The International Organization for Standardization / Clothing Size Series and Code Technical Committee (ISO / TC133) secretariat is located in Bosideng. This is a historic breakthrough made by Chinese clothing in the international standardization work and plays an important role in enhancing the international competitiveness of Chinese clothing products and enhancing the international voice. To provide high-quality services In addition, Bosideng adhere to the "best possible to meet the needs of consumers," a principle of service, and actively safeguard the interests of consumers. The company after-sales service department set up service consulting, maintenance, transfer, change and other quality tracking service for consumers of each letter, letter, call are promptly registered processing rate of 100%; Bosideng industrial tourism, held regular forum , "3.15 Consumer Rights Day" and other channels to collect, summarize, analyze and summarize the views of consumers, and as a basis for the development of new products to continue to eliminate the brand name flaws, product quality and service quality to enhance the extension to the market front, Rely on the nationwide marketing network to establish business, sales subsidiaries, sales terminals Trinity product sales and service system to provide consumers with high-quality services. Bosideng intentions to create a harmonious consumption of corporate citizens, widely praised by domestic consumers, Bosideng down jacket by the Chinese Consumer Association as "3.15 logo products", the company has been awarded the quality of service commitment to double Paul, the national brand-name products after-sales service advanced Units, advanced units of customer satisfaction projects, the national advanced unit of private enterprises such as the title of service. Gao Dekang said: "Bosideng will be devoted to building a quality brand based on innovation as the soul, to respond quickly to the vitality of social responsibility to achieve the process of the 'four in one' with good brand of ecological advantages of apparel brands, leading the Chinese apparel Brand to the world. "