What does China's casual wear grow on?

In the foreign trade industry chain, there are always two interest communities of buyers and suppliers. If continuous strengthening of products is the basic condition for the survival of Chinese garment foreign trade companies, then selecting high-quality business partners is a necessary condition for ever-changing companies. There is a way to “lead in the line of a thousand miles of marriage.” How can the two sides find their own “meaningful people” in a time- and labor-saving manner? At present, the advantages of e-commerce have taken the brunt of it. Many companies that have made their fortune in the Internet have rushed to play the role of “matcher”. However, due to a lack of in-depth understanding of the characteristics of the mainstream industry, these companies cannot match their detailed requirements, so their growth potential is clearly insufficient.

In this regard, mainstream industries such as apparel can make their own integration of online and offline resources. Then, how can Chinese garment foreign trade enterprises maximize the value of this new format?

A few days ago, a high-end forum on the subject of "The Breakthrough of the Mainstream Industry Embracing the Internet" was held in Beijing. During the forum, Zhejiang Xianhe Technology Information Co., Ltd. took the lead in launching the first free garment international trade platform - "First International Apparel Service Platform for Clothing". Its chairman, Chen Liang, said that as a foreign trader who has spent 20 years in the apparel export field, he knows that an efficient, high-quality, honest and transparent trading platform and an independent and impartial third-party service provider can not only greatly reduce procurement. Business costs of suppliers and suppliers can further excavate the potential value that has been overlooked in the domestic apparel industry chain.

"Made in China" depends on "China Service"

As we all know, in the past few years, especially the Chinese garment foreign trade companies have encountered a development bottleneck: the international market has reduced the demand for Chinese apparel production, and some European and American orders have shifted to other countries such as Southeast Asia, and trade protection has become increasingly fierce. In response to this phenomenon, some people can not help but ask: "China's foreign trade clothing business competitiveness?" Sun Ruizhe, vice president of China Textile Industry Association pointed out at the forum, this is not enough to stop the continuation of China's clothing competitiveness.

He said: "The Chinese garment industry's supporting advantages will not be replaced by some countries in the next 10 or even 20 years. A cardinal number can explain the problem. China currently accounts for 31% of the global textile and apparel trade, while Vietnam and Bangladesh Together, it only accounts for 3% of the world's share. Obviously, our industry supporting advantages play a big role. This is where our competitiveness lies. I think this comparative advantage is mainly reflected in 'Chinese services'." The way out of "Made in China" depends on "China's service." Sun Ruizhe said that the “First-to-apparel International Trade Service Platform” abandons past individual companies in the past in a closed environment and formed a model of integrated innovation, promoted their integration through the Internet, and achieved an orderly and healthy competition.

Wharton's first Chinese tenured professor and Professor of the Cheung Kong Graduate School of Economics Dr. Zheng Junsheng believes that from the perspective of the apparel industry, in the face of competition with the "chain and chain" between Southeast Asian countries, how to optimize the link is very important. He said that in the current economic situation, China's garment enterprises should be transformed, how to turn? Rely on a large number of professional agencies to provide services. Third-party services such as "first-to-apparel international trade service platform" are the best response.

Chen Liang, chairman of Zhejiang Xianhe Information Technology Co., Ltd., told this reporter: "In the past 15 years, the Internet has evolved from the first-generation information platform to the second-generation trading platform to the present third-generation service platform. And he is committed to providing professional services in vertical industries. This is an inevitable trend in the development of the Internet.” He believes that the Internet is highly transparent and standardized. “If the preemptive model can be promoted in other industries, everyone will find 'Made in China' Will be more competitive."

Reduce costs by relying on "third parties"

What is the "first-to-apparel international trade service platform"? It is a long supplier to multi-head buyers, providing online services around transaction integration, order execution and supply chain management in the apparel industry.

It provides completely free and true and effective information resources, allowing buyers and sellers to fully enjoy the convenience of online clothing trade. This service can reduce the cost of obtaining information, reduce the cost of transactions, reduce the cost of manufacturing, and integrate resources to unify standards, and thus be reflected in quality control and social responsibility.

According to Chen Liang, the feature of “first-to-apparel international trade service platform” is that it is totally free to domestic suppliers. Foreign buyers can publish demand information on the website. After reaching initial intentions with the suppliers, they can provide Factory inspection, inspection, order management, export declaration, and one-stop service to freight logistics. “We only collect service fees from foreign buyers. As long as the production capacity meets the requirements of foreign buyers, we can carry out international trade, which will benefit many small and medium-sized garment enterprises that do not have foreign trade capabilities,” said Chen Liang.

At present, China's apparel foreign trade companies have combined multiple pressures such as higher labor costs, rising raw materials, and appreciation of ***. Chen Yahong, a former supplier representative and chairman of Jiangsu Hongtai Baili Co., Ltd., told reporters that it has been expensive to find buyers through conventional conventional models, such as attending exhibitions. Zheng Shusheng suggested that third-party services can help her reduce costs.

He said: “From the perspective of the buyer, for example, the US or European buyers come to China to purchase, they are not concerned about labor costs but prices. Our apparel companies sometimes have no way to deal with bargaining power. If there is a third party, then Professional services can significantly reduce costs."

Similarly for buyers, if there is a reliable third-party platform to provide services, then it is completely unnecessary to set up a point in China. Shen Yonghao from Hangzhou Representative Office of Beijin (South Korea) told reporters that their company has been engaged in garment purchases for many years in the country and currently has offices in Hangzhou and Shanghai. He said: "Manpower costs, office costs are a lot of money. And for prior services, only after the completion of business transactions need to pay service fees, which is more than complete the entire procurement process to save a lot of costs." Chen Liang said Overseas buyers such as Beijin (Korea) are among the few in China. After cost reduction, they can leave a large number of overseas buyers in China.

The mainstream industry must rely on "self-transbound integration"

Therefore, it has become an inevitable trend that self-intermediate integration of the mainstream industries such as clothing, food, housing and transportation, and the Internet has achieved new breakthroughs in vertical development.

Chen Liang said: “First of all, many foreigners’ understanding of the Chinese mainland is limited to Beijing, Shanghai, Guangzhou, etc. Many of the cost-effective factories are located in relatively remote inland areas, followed by language barriers and many high-quality clothing. In the processing plants, there is a shortage of talents who can skillfully use foreign languages ​​to communicate with merchants.Foreign merchants find these factories that can produce cost-effective products. However, because of communication problems, the follow-up order shipments are inconvenient, resulting in efficiency loss and even economic Some of the losses are actually worth more than gains, and there is still a question of integrity.Although most Chinese factories adhere to the principle of good faith transactions, there are still some unscrupulous manufacturers who use various unfair methods to extract benefits. These are for foreign investors. Extreme headache."

Of course, foreign merchants do not necessarily have to go to the factory themselves, communicate with themselves, and confirm receipts by themselves. They have a short cut to choose from. They are looking for a trading company. Trading companies can help them with all the above problems. Of course, such a short cut is naturally impossible to provide for free - this simple middle link, to pay a very substantial fee to the trader, and this cost, because it is hidden in the trader quotes, foreign merchants Not necessarily know.

From this, Chen Liang realized that the existence of such a role as a trader is not enough for the prosperity and development of the apparel industry as a whole, because this simple but costly intermediate link means a great loss of efficiency in supply chain management. . More and more people of insight have also discovered this, such as Li & Fung, Alibaba and others.

Different from Li & Fung and Alibaba, the "First-to-apparel International Trade Service Platform" is a product of the "self-transbounded integration" of garment foreign trade companies. Chen Liang, who is a clothing trader, knows the suffering of a large group of small and medium-sized garment enterprises in China. The emergence of the platform is to help small and medium-sized apparel buyers and factories in the world to create a convenient channel for online and offline integration.

Firstly, a professional service team was formed to bring together high-end talents in the apparel foreign trade industry and e-commerce businesses to make trade easier by providing customers with considerate services. According to reports, there are already hundreds of clothing companies joining the pre-service platform. The strategic priorities for the first phase of the next phase will focus on integrating the resources of overseas buyers.

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