The origin and background of wannabebe Wannabebe was jointly founded by three independent women, Xue Zili, Li Xiaolu and Li Yue. From the initial idea, the idea of ​​brand design, the preparation of brand declaration, preparations for nearly two years. Xue Zili is a clothing industry predecessor, deep in the garment industry in Shanghai for more than 10 years, with the garment industry perfect supply chain system and strict quality control system: Li Xiaolu is a film and television actor we are all familiar with, she created one by one lifelike Role, unforgettable, and her fashion and clothing also has its own unique "achievements"; Li Yue has a wealth of entrepreneurial experience, the market has a keen sense of smell and rich resources. This makes Sand culture at the beginning of its creation in the industry in a leading position in competition, its children's clothing brand wannabebe is determined to become a household name children's clothing brand, so that babies can be safe and comfortable in the absence of a stylish fashion clothing environment grew up . Adhering to the concept of "warm and company, grow together", the brand is from the perspective of the child, let the child have a childlike, warm and beautiful fairy tale from the senses of memory, Achieved a comfortable and safe, but also contains a sincere feelings. With the growth of children, wannabebe with high-quality life philosophy and uncompromising attitude to life in a positive atmosphere so that children learn to live in a refined attitude to life guide themselves in the warm, safe, beautiful and rigorous clothing Concept, into self-confidence, self-improvement, self-discipline of the youth. Wannabebe trying to change the concept of an era of clothing, starting from the brand itself, trying to encourage parents to communicate with their children on an equal footing allows children to live in a real sense of warmth. Production is the brand's lifeline, with feelings at the same time, wannabebe more mature supply chain to do support. In Shanghai Fengxian owns an area of ​​nearly 10 thousand acres of nearly 6,000 square meters of product development center covers an area of ​​12 acres and 8,000 square meters of printed embroidery supporting plant in Yancheng in Jiangsu Province has 50 acres of land 12,000 square meters, Parking lots and employees; at the same time, long-term cooperation between the high-quality suppliers and manufacturers, from the Northeast to the Pearl River Delta, across the major north-south; serve hundreds of outstanding domestic and foreign brands. After 15 years of accumulation, this supply chain from the fabric to the product can be far higher than the market average response speed. The use of time as a barrier to consolidate the supply chain is the absolute superiority of the brand. Wannabebe industry prospects for the development is quite looking forward to. The founder also said the company will wannabebe into a national brand, its also will gradually develop the women's brand and living space. wannabebe design concept and product style wannabebe brand design director, has served as director of attachment and other famous brand design director, with more than 10 years of experience in the children's clothing industry ginger, from the children's clothing style market and consumer trends point of view, showing the brand's product design concept . Wannabebe, meaning wanna be babe, everyone wants to be a baby. In the family unit, the baby is the crystallization of love and transmission, full of love of the family, everyone is a baby. Brand design gives the feeling of freedom, personality and performance of European urban casual style. The combination of low-saturation colors and simple bold print fabrics, plus a cool, cool mix of themes. Using simple lines to create both popular and simple urban style. Commodity line consists of three kinds (fashion series, jeans series, casual series). New retail model, looking forward to "grow together" In brand operation, wannabebe uses the new retail approach, including online, offline, and logistics. Including the traditional online business, WeChat mall, live, Weibo and other online channels, including offline stores, shops, stores and other entities to rapid supply chain response, so that online and offline Light stock operation. From the brand story to the brand design, and then to the brand operating model, a brand new children's wear and clothing shape. Want to know more? CHIC2017 (Spring) Bad Kids Pavilion! Wannabebe booth number is 2-M303.