Recently, the reporter learned from the well-known fast fashion brand EMINU 2014 spring and summer new conference that the brand in the past two years in the brutal market competition, relying on its own brand, and constantly blaze new trails in product style, business model, image Update and promotion and other aspects of transformation and upgrading. In the meantime, EMINU will also begin a full upgrade in spring and summer next year to create VMI's "zero inventory" and EMINU omni-channel strategy in order to win future market space. In recent years, China's garment market will continue to experience the cold, high inventories has become a lot of large-scale clothing brand lingering nightmare, increasing operational pressure day by day. And to bold and innovative fast fashion brand --EMINU dared to buck the trend, continue to lay a solid foundation to strengthen the brand optimization and upgrading, product style, business model, the image has been more gorgeous promotion. In terms of product style, EMINU formally stepped into the fast fashion category in 2013, and its product style basically locked in the styles of Europe, the United States, Japan and South Korea and commerce, forming the two major themes of life, leisure and urban business. Product design quickly into the trend, with first-class design team, embodies the avant-garde fashion product design, to create products that meet the needs of the market, to maximize to meet the needs of consumers. In terms of business model, EMINU, by relying on its own brand advantage, bid farewell to the previous single mixed operation model for men and women and fully entered the stage of brand marketing refinement and serialization. EMINU integrated store, Multi-brand products, cross-consumer coverage, occupy the market segments and improve the company's profitability, aiming at "creating China's leading brand of fast fashion," the goal continues. In terms of image update and promotion, EMINU's latest terminal image, which has been carefully constructed by the domestic authoritative design agency for nearly 8 months, has also been officially launched. A new generation of terminal images, clever use of black and white classic visual approach to the interpretation of "fast, fashion, value," fast fashion style, and fully create a modern life fast-paced, stylish modern sense of satisfaction to meet the modern consumption Clothing shopping group experience, and has been widely recognized by the market and the industry respected. Efforts to create VMI "zero inventory model" "2014, EMINU will be the main push VMI zero inventory model, bid farewell to the traditional model of the sales plan is not allowed, ordering models are not allowed, the proportion of orders difficult to control, inventory and sales dilemma inherent." EMINU brand Zeng Haihua, general manager of the operation center, said at the spring and summer 2014 new product launching conference (marketing seminar) that the VMI zero inventory mode will help solve the worries of the agents and franchisees and ensure EMINU's clients can lay their own shoulders and sell wholeheartedly Operate EMINU products to create maximum performance. According to Zeng Haihua introduction, "zero risk, low input, 100% return," the VMI zero inventory model is a business led by the main body, through the management of goods and logistics operations to promote the effective circulation of commodities, so as to achieve low inventory business operation mode , And the company take the initiative to take risks for customers, the company manages inventory, control of goods, control of delivery, the customer can not sell the product fully returned to the company. Zeng Haihua said that in order to ensure the smooth development of the VMI zero inventory model to achieve a win-win situation among brand operators, agents and franchisees, EMINU also set up a systematic logistics support platform and a scientific hyper terminal product management mechanism , And prompted the management mechanism to become a keen end-market response and rapid response of goods transfers. Through the end-market awareness system and back-office efficient logistics support platform, the rapid and efficient circulation of goods creates more sales opportunities for goods and thus reduces Stockpiling of goods and achieving higher turnover have prompted companies, agents and franchisees to become close interest alliances. To create EMINU's own omni-channel model "In recent years, e-commerce and international fast fashion brands have been rapidly developed in China, but their low-cost advantages do not reflect the nature of future development. The essence of this is that the omnichannel model and large Data operations trends. "Tsang Hai-Hua told reporters that EMINU vigorously to create their own omni-channel mode and big data operations thinking, its role is not only that it will greatly improve the efficiency of single-store operations, but also the meaning of" single-store "with The new definition and examination, terminal channels, agents and companies will no longer be independent individuals, but the interests of the strategic alliances to promote brands and stores have access to strong control, retail ability, management has a foundation, the risk Relatively controllable development of a healthy ecological chain. To this end, EMINU will also base on the VMI zero inventory model, take the consumer market as the guideline, take advantage of big data operation ideas, construct an efficient supply chain, and gradually plan to create EMNUU own omni-channel mode. By strengthening the role of the "nerve center" of the Commodity Department and the Materials Control Department, it promotes the seamless connection and efficient circulation of product design to the terminal sales process so as to achieve a high degree of coordination among product design, marketing centers and franchisees and provide consumers with seamless docking The best consumer experience, so that EMINU gradually bid farewell to the traditional channel of thinking, into a king of consumers strategy era.