MaxMara 2010 Spring-Summer Fashion Conference celebrates the third anniversary of Shin Kong Place

The mature and elegant nature of the MaxMara brand complements the luxury and elegant atmosphere of the show. The MaxMara brand, founded in 1951, is one of the earliest representatives of Made in Italy. Max Mara's clothes are made of precious and luxurious fabrics. They are fashionable and not exaggerated. They follow fashion and refined simplicity, and low-key sexy is just right. Always a classic in the closet.

The famous Italian women's brand Max Mara held the Spring/Summer 2010 Fashion Conference on the first floor of Beijing Sunbeam World on April 17th. Huang Xiaomeng, Shen Lili, Li Danni and many top models at home and abroad performed at the international fashion show. Max Mara spring and summer fashion collections.

The mature and elegant nature of the MaxMara brand complements the luxury and elegant atmosphere of the show. The MaxMara brand, founded in 1951, is one of the earliest representatives of Made in Italy. Max Mara's clothes are made of precious and luxurious fabrics. They are fashionable and not exaggerated. They follow fashion and refined simplicity, and low-key sexy is just right. Always a classic in the closet.

On the spot, with the rhythmic music delivering modern beats, dozens of top models marched along the T stage, presenting some exquisite works from the Max Mara and Sportmax 2010 spring-summer series to the guests on the spot. Milan's grand appearance and design essence.


Throughout the entire process, Max Mara's spring/summer 2010 collection is soft and chic, fresh and fluffy, minimalist, and consistent. Loose jackets, dress suits and tight jackets are designed with floral knots or pleats for a fresh, comfortable fluffy look without losing the fine taste of traditional tailoring. Blended with men's design details, lingerie elements, fur patchwork patterns and pleated dresses. Clothing materials include light and soft wool, thick linen, lace and gold and silver wire. Rich colors, such as beige, gray-green, bronze, copper, gold, and a variety of neutral colors.

The Sportmax 2010 spring-summer series interprets the pulsing trend of fashion and returns to the classic yet unloving. Charming dresses with military jackets, light blouses with pinstriped trousers, fashion windows are always eternal: modern elements light poetic inspiration, light pleated skirts and parka made of ramie satin and fluorescent lace are born. And it is printed with a layered fantasy illusion pattern.

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