Shopping malls have a lot of snares

From September to December of 2006, China Consumers Association cooperated with Guangdong, Hubei, Chongqing, Sichuan, Shenzhen, Chengdu and other consumer associations to jointly conduct business service consumer awareness activities and unannounced visits to the problems in shopping malls and supermarkets.

First, fake original price discount

The original price of the product should be the price for a period of time before the promotion. In this review campaign, 8 companies promoted using fake original price discounts in promotional activities. For example, in a shopping mall in Chongqing during the period from September 30 to November 11, 2006, the price of a certain pair of women's shoes was 598 yuan, and the actual price was 548 yuan after September 26th and after the promotion. According to the person inspected by Mr. Zhang, a clothing store in Guangdong sells a summer dress at half price for the season, indicating the original price of 150 yuan, which can be sold for only RMB 120 in the summer of 2006. A supermarket in Xiangfan, Hubei province will play a 28 to 48 yuan promotion for a certain brand of shoes from September 28 to October 5. Through investigation and verification, the selling price of the same brand and the same shoes on September 25 was 28-48 yuan.

Many consumers have reported that although the promotion activities of individual shopping malls and supermarkets are not directly inflated by the original price, these merchants have not sold the goods at the original price they have indicated. The so-called original price is actually a gimmick for businesses engaging in promotional activities.

Second, the non-standard terms lifted popularity

Businesses use fuzzy words to exaggerate false propaganda and raise popularity. Some of them use non-standard propaganda phrases such as “jumping prices”, “suicide prices” and “hitting tears”, while others use “a few folds” to promote sales, and “several” discounted products do not. For instance, Ms. Lin, a consumer in Chengdu, found that a mall's knitwear counter had advertised “Best Deals for 3~50% Off”. There was actually no 30% off.

Third, the dark buckle deduction

Many shopping malls that claim prices are often inconsistent with the price and the selling price. Salespersons are arbitrarily affected by things, and they are arbitrarily distorted by people. This makes consumers confused. Such as in a national chain of electrical malls, Hubei Province found that a refrigerator price of 3897 yuan, in fact, 3380 yuan will be able to buy, and several salesperson's offer are inconsistent; a section of television price 1498 yuan, 1350 yuan can buy To. The survey found that 80% of the price of the entire Electric City product was inconsistent with the selling price. How much money each appliance should sell was unknown to consumers.

Fourth, rebate discount discount set trap

Many shopping malls and supermarkets have imposed many restrictions on the delivery and use of shopping rebates, such as "special or discounted goods are not listed in the activities", or the amount of goods purchased on different floors or counters cannot be accumulated, and most of the rebates are used. There are restrictions on time, lots, floors, counters, etc., and the “final power of interpretation belongs to this shopping mall (supermarket)” as a shield.

Five, gifts, prizes, any shrink

In this review activity, 6 out of 44 large and medium sized shopping malls and supermarkets did not match the value of the gifts in the promotional activities. For example, on October 7, 2006, Chengdu Physical Examiner Mr. Yuan found in a clothing city that a certain down jacket ad declared that “buy one get one, send a down jacket”, and the business person actually presented a bottle of liquid laundry. Gifts don't clearly match advertising commitments.

6. Responsibility for reducing or exempting "Three Guarantees" from promotional goods or gifts

There are 4 shopping malls and supermarkets that hang out "specials and discounted goods are not refundable" store notices; there are 4 shopping malls, supermarkets claim that "grant sales, prizes free gifts, quality problems are not responsible for" and so on.

Seven, non-standard promotion phenomenon is more common

Article 12 of the “Regulations Concerning the Implementation of Clearly Priced Listed Goods and Services” implemented on January 1, 2002 stipulates: “Price reductions for the sale of goods and the provision of services must use price-reducing labels and price lists, truthfully indicating the reasons for price reductions, as well as original and current prices. The relevant provisions of the "Measures for Retailers' Promotional Measures" implemented in October 2006 stipulate that: "When retailers carry out promotional activities, they shall display the promotional content prominently in the business premises. Promotional contents shall include the reasons for promotion, promotion methods, and promotional rules. Promotion period, scope of promotional merchandise, and related restrictive conditions, etc. For counters or merchandise that do not participate in promotional activities, it shall be expressly stated and shall not be advertised in the audience; The text and pictures should be clearly visible."

The results of the inspection show that 25% of the surveyed units have price-reduced products that do not use price-reduction labels as required; 41% of the surveyed units do not accurately indicate the price reduction (discount) reasons, and do not accurately indicate the start and end time of price reductions (discounts); 18% Some of the products and counters of the surveyed units did not participate in promotional activities, but claimed to be “full-court promotions”; 14% of the surveyed units had the same discounts as usual but falsely claimed more discounts; 9% of the surveyed units were not The price and quantity of gifts are indicated; 14% of the surveyed units have a value of gifts that are inconsistent with their commitments.

In an interview with reporters, the head of the China Consumers Association said that due to the serious asymmetry of information between buyers and sellers, it is difficult for consumers to obtain real benefits from the promotion activities of most shopping malls and supermarkets. Such “discounts” and “ransom” have seriously deviated from the market principle of good faith and violated China’s “Consumer Protection Law”, “Price Law” and related regulations and rules, disrupted the market order, and hindered the construction of harmonious consumption. The negative factors of the environment.

To this end, China Consumers Association urges that government authorities should learn from the EU's regulations on discounted promotional activities of businesses in the EU, and legislate to set the number of discounts each year and the time limit for each discount, in order to correct the current flood of discounts and maintain the retail market. The orderly development.

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