Why do mice want to marry a cat's daughter? This is an interesting and practical way from event marketing.
The mouse is the first month of the month - this was one of the traditional visual impressions of the Chinese people who have a deep memory.
If you follow the traditional thinking of "Dragon with dragons, phoenixes with phoenixes, and the sons of mice will make holes", the rats can only be the money of the moles, so that there is no suspense.
But one day, a maverick and subversive mouse decided to make a choice - a cat lady went home to be a wife!
Why is Mr. Mouse married to Miss Cat? Is he willing to become a cat's wife's dish?
From the perspective of brand marketing, this is Mr. Mouse's smart strategy.
When a mouse becomes a cat husband, it means -
Since then, the family of this mouse has jumped to the top of the world of rodents - Imagine being able to become a cat's family, who dares to provoke? Which mouse dare not respect? Not only did they become the target of all mice, but they also added to their own endorsements of the same brand.
Brand marketing needs to learn from the spirit of the marriage of the rat and the cat, and through the special means of attaching, bundling, and “big moneyâ€, quickly enhance the brand image and expand the marketing territory.
For example, when Samsung passed the Olympic TOP, it became a global brand in one fell swoop; Apple Computer and PepsiCo won the special favor of young consumers by challenging the authority of the industry; Mengniu passed the “aerospace marketingâ€, brand influence and sales surged simultaneously; Li Lang and Prince Zilong passed Chen Daoming and Jiang Wen’s endorsements have achieved strong growth in the market...
When you have a lot of room for improvement in your brand image, you can get married to a sport, event or person with a strong position, and suddenly make yourself look “very good and powerful†and quickly win the favor of consumers and dealers. Trust, using this potential energy, attacking the city and pulling the village, really become "very good and very powerful" - such a story, in China is not a myth. Even in China, where the brand structure has not yet been finalized, such legends have a chance to be staged.
In the past 30 years of reform and opening up, almost all successful brands have more or less the color of the marriage of rats and cats: whether it is a marriage CCTV, celebrity endorsement or event marketing, most of them find the path of the cat family.
Someone has to ask, the mouse and the cat are married, the idea is good, but the cat is the natural enemy of the mouse, what should I do if I swallow it?
The wonder of the market economy is that there is only eternal interest, no eternal enemy, and a marriage of rats and cats, no impossible!
Very small device - a small nail clipper gave me a very interesting name. The boss Liang Boqiang started from a traditional concept of hardware products, pure low-cost unbranded products, and achieved the industry's "invisible champion", and relied on the previous Chinese nail clippers to have a brand. In the process, Liang Boqiang cleverly took a big ship: he seized the speech of the Prime Minister on the development of light industry, sent his exquisite small products to the top leaders on suitable occasions, and immediately raised the small nail clippers to the country. The height of the light industry development strategy has won the praise of the leaders and quickly achieved a new benchmark in the industry.
After all, the marriage of rats and cats requires bold imagination, careful planning, and uplifting. The meaning of drunkenness is not in wine, and it depends on mountains and rivers.
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