Cornell's "Business Shushi" New Release Launches Global Tour

The time goes back to the evening of August 28 two months ago. On the "Innovation Voyage - Kangnai International Strategy Forum and Business Shu Shi New Product Launch Ceremony" held in Shenzhen Minsk Aircraft Carrier, Zheng Laili, Vice President of the Chennai Group and General Manager of the Marketing Branch issued the "" Shi’s “Marketing Manifesto” and awarded the “Shushu Business” global tour banner to eight marketing representatives from home and abroad. With the common witness of all the guests present, Kangxi Group Chairman Zheng Xiukang turns the ship's rudder, and the aircraft carrier whistle three times, symbolizing the official voyage of Kangnai "Business Shushi", and Kangnai "Business Shushi" series products are Global major marketing terminals are listed simultaneously.

In the past two months, Kangnai Group has taken actions in various branches and offices throughout Zhejiang, Guangdong, Jiangsu, Xinjiang, Hebei, and Anhui, as well as overseas marketing markets such as Paris and Berlin. Radio and television advertisements and street sign light boxes have been put into action. , Large-scale square road show activities and store promotions to match the store's promotion of massive momentum. Kangnai Business Shushi series products gradually gained the recognition and favor of consumers in this promotional campaign, and sales continued to climb. The "Shushu Business" series brings together the latest core technologies of the three core technologies of Connex Group to build superior quality. Once again, this company has added honors to this industry, which has been hailed by the industry as "Chinese footwear expert".

According to interviews with Kangnai’s marketing terminals, some of the screens conveyed more convincing information to people. Lens One, Guangzhou Jin Ling Li Jinlong: I worked in a foreign company and went to Beijing on a business trip in March to buy a pair of clothes in Xin Dong An. More than 300 yuan Cornell shoes. This is my first time to buy Cornell shoes. After a few months of experience, my feet "told" me that Cornell shoes are the most comfortable shoes I have worn. This time I took a look at the Cornell Business Shushi shoes description. I feel very suitable for me who often attend various business activities. Then I bought two more pairs.

Lens 2: New Hangzhouer Wang Xinhua: I am from Shaanxi Province. I am the head of a telecom company in Hangzhou. She has worn Kangnai shoes for seven or eight years. When I was in Xi'an, I passed through. Cornell’s business shoes have three core technologies, and the experience I want to bring to consumers is certainly not extraordinary. I will definitely buy it again.

Lens III: Wuhan businessman Zhang Suxia: My husband and I love to wear Kangnai shoes. I also gave Kangnai shoes as a gift to my dad for 60 days. Yesterday, at the store in Kangnai, I saw the newly launched business Shushi shoes. I bought two pairs again, one for husbands working in the office and one for fathers.

"Business Shushi": To create for successful people

Consumers are always market leaders and audiences. After entering the 21st century, leisure life is increasingly favored by successful people. The introduction of Kangnai's "Business Shushi" series is precisely for the modern lifestyle of the successful people to create a new life style, in line with the current mainstream of world consumption. For the domestic industry market, it is more important.

Cornell's “Business Shushi” is tailor-made for successful people, and senior white-collar workers, owners, government officials and other people are its mainstream consumer circles. Through the dissemination of these consumer groups, the new meaning of Kangnai's “Business Shushi” brand will be given, which will virtually extend the popularity of the Kangnai brand and enhance the reputation of the Kangnai brand.

In order to ensure this new product's leading position in the international and domestic market, the precision processing of the new series of “Business Shushi” adopts Micro-L double-skin micro-capsule air permeability, MAB moisture-absorbing cushioning soft bottom, and vector shoe soles with independent intellectual property rights. Wait for three international leading core technologies. "Business Shu Shi" series of products in addition to inherited the inherent characteristics of Connexa shoes simple, stable, good air permeability, its greatest feature is to make the wearer walk more comfortable and light.

The sameness of performance and product differentiation are mainly focused on the physiological characteristics of different ethnic groups and the consumption behaviors and spending habits in different regions. For the Asian market and the European market, Cornell will consider the different feet of the East and the West to design the shoes. Specific to different countries and regions, asked Cornell to be considered in product design and material segmentation.

In 2001, Cornell became a member of SATRA. In September 2004, the two parties signed an agreement on comfort standards. The new product of “Shu Shi” in Kangnai complies with SATRA's comfort standards. In the future, Cornell will continue to strengthen its cooperation with SATRA and its long-term internationalization concept will determine this long-term cooperation. The simultaneous promotion of new products of “Business Shushi” in the world, on the one hand, is the inevitable result of the internationalization of Kangnai brand; on the other hand, it is also the development trend of enterprise resource integration. The promotion of new products of “Business Shushi” in overseas markets provided Kangnai with a good opportunity to use global network resources.

I believe that in the near future, we will surely see the simplicity, lightness, leisure and ease of quality that Kangnai “Business Shushi” brings to successful people!