On March 22nd, Italian luxury brand Dolce & Gabbana announced plans to hold two high-level fashion shows, Alta Moda and Alta Sartoria, at the Soumaya Museum in Mexico. This is the first time the brand has displayed the two fashion collections on Mexican soil. . On April 18th, people will see the first Dolce & Gabbana fashion show in Latin America.
On March 26th, Monday, Dolce & Gabbana announced once again that they will also set off on a trip to New York to showcase two high-end fashion collections, Alta Moda and Alta Sartoria.
Dolce & Gabbana co-founder, designer Stefano Gabbana, forwarded a media article through his Instagram account, revealing to the outside the Italian fashion brand Dolce & Gabbana's next fashion show - Alta Moda Women's and Alta Sartoria Menswear Collection, will be in New York Held, but the exact time has not yet been announced.
Prior to this, Venice, Capri, Portofino, and Palermo were the representative cities for the fashion exhibitions of the Alta Moda and Alta Sartoria collections of Dolce & Gabbana. The exhibition is usually arranged on the weekends, with large parties, and loyal customers, rich people and fashion people are invited to attend.
At the beginning of 2018, the Dolce & Gabbana High Fashion Show was not held for the first time overseas. Asia was the first destination for its overseas fashion shows. In December 2016, Dolce & Gabbana held a fashion show at the Peninsula Hotel in Hong Kong, which is also the first show of the Italian brand Dolce & Gabbana’s overseas market. Later, in August 2017, Dolce & Gabbana continued the brand's Haute Couture Global Tour in Tokyo National Museum. In October of the same year, he also held the second brand fashion show at the Italian Embassy in Tokyo. This year, Dolce & Gabbana came to China again and held the second China High Fashion Show in Beijing Peninsula Hotel.
Dolce & Gabbana’s Haute Couture Global Tour Exhibition can be seen as an important measure for the brand seeking to develop overseas markets. In November 2017, the brand also went to London to host an English style celebration in order to celebrate the opening of Dolce & Gabbana’s Old Bond Street store. Fashion show.
Since 2016, the luxury brand Dolce & Gabbana has not only resorted to high-end fashion exhibitions to vigorously force overseas markets, the brand has also undergone a strategic shift in fashion design, and Dolce & Gabbana has begun to incorporate exotic elements in fashion design programs for different regions. The customer's design and customization of more distinctive fashion, this change in the brand is also evident in the design of Dolce & Gabbana stores in different regions.
In 2017, the Italian fashion company also launched a new strategy to strengthen its influence in Latin America through two flash stores and their first physical store on the Mexican soil.
In 2018, Dolce & Gabbana seems to continue the brand's Haute Couture Global Tour exhibition. It has now been determined that the Italian brand Dolce & Gabbana Fashion Show will set foot on the land of the United States from April 6 to 10 to showcase Alta in New York. Moda Haute Couture Women's and AltaSartoria Haute Couture Menswear will also showcase Dolce & Gabbana's Alta Gioielleria high-end jewellery collection and the newest watch collection. Subsequently, on April 18, the brand will continue to travel to Latin America to exhibit the same works at the Soumaya Museum in Mexico City. This move will also continue to increase Dolce & Gabbana's influence in the Mexican market.
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