Farman child as the family Chen: underwear consumption trend analysis

Underwear industry is the industry as a high-growth industries. According to the latest statistics in Western countries, underwear consumption accounted for a large proportion of apparel consumption. For example, in France, 26% of French women consume about 2.6 billion euros in underwear each year. British women spend 180 euros a year on their underwear. The Chinese women spend only about 40 billion yuan in underwear consumption, accounting for 10% of clothing consumption. The above statistics we can see that the domestic market for underwear business opportunities for the future development of a huge space.

"Second-line underwear brand will become the dominant consumer underwear." Fameng underwear when the family Chen total analysis of the trend of underwear consumption. Chen explained that as people's living standards improve, the grade of underwear is also gradually increasing consumption. China's main consumer underwear will be second-tier brands. Underwear Like the suit, the Chinese accepted the concept of "modern underwear" from the west. For women, the most attractive business than the underwear industry. As the domestic well-known brand is not yet mature, most of the brand franchise stores do not have to join the gold requirements, start low, many women investors eager. According to the survey, most of the brand companies to join the Monopoly did not join the gold requirements. But they are required to pay 5,000 yuan to 10,000 yuan brand royalties, the initial purchase amount for the first time there are provisions, the specific amount according to the size of the franchise stores, depending on the general principle is to shop over. High-end brands generally require the first purchase value of 150,000 yuan, mid-range brand in 80,000 yuan, low-grade brand in 5000-10000 or so.