On April 27, 2018, Shanghai – the world-renowned LYCRA® brand officially launched the 2018 “No Limits†brand new campaign today, adding a new dimension to the 60th anniversary of the LYCRA® brand. charm. As part of the brand campaign, the LYCRA® brand and the world-renowned avant-garde dance group BANDALOOP staged the “Let's LYCRA MOVES YOU TM †theme event in Shanghai Changning Raffles , attracting more than 100 guests and consumers. On-site, it has once again achieved a strategic strategic deployment of connecting value chain customers and direct terminal markets.
Mr. Julien Born, Executive Vice President, Global East, INVISTA Apparel and Advanced Textiles, gave an opening speech
INVISTA's high-level toast celebrates the 60th anniversary of the LYCRA® brand
Four innovative technologies perfectly interpret the new brand concept of “not setting limitsâ€
This year's "Don't Set Limit" brand campaigns show four major themes: "Strength is not bound", "Bullet is not going away", "Toughness is not separated" and "Softness is not loose". The world's avant-garde dance group BANDALOOP is the guest ambassador of the LYCRA® brand and consumer dialogue, wearing the LYCRA® brand of innovative technology, interpretation of free and flexible aerial dance art, from sportswear, The four themed costumes of denim, stockings and underwear illustrate the LYCRA® brand core and the features of the four innovative technologies that further enhance consumer LYCRA® The brand's "comfort, freedom, self-confidence" new concept of understanding.
"Strong force does not bind" - create sportswear aesthetics
LYCRA® SPORT technology gives sportswear a new life, combining comfort and shape with superior performance, not only to make sportswear fit and fit, but also to help wearers to get the best level of exercise.
"Bomb does not go away" - upgrade denim rebound elastic energy
LYCRA® dualFX® technology that revolutionizes the single-core process, using LYCRA® fiber and LYCRA® T400® fiber double-clad technology for superior shape retention Excellent flexibility, durable comfort and excellent fit to meet the needs of consumers for denim.
"Toughness does not detach" - leading the functional revolution of stockings
LYCRA® FUSIONTM fiber anti-dissociation technology brings a comprehensive stocking revolution, which combines the advantages of anti-dissociation, comfortable fit, long-lasting shape retention and durability.
“Softness is not loose†– defining underwear quality standards
LYCRA® lastingFIT bra flank technology provides an appropriate quality standard system for different types of bras to meet the elasticity, restoring, comfort and functionality of comfortable, everyday and adjustable bras for flank fabrics. Different standard requirements.
LYCRA® brand joins four major apparel brands to achieve offline and online collaboration to promote branding
It is worth mentioning that the costumes worn by BANDALOOP dancers are all from the cooperative brands of LYCRA® brand - ONLY, FILA, inside and outside and Paula. In addition to the brand campaign video and the main visual shooting, the LYCRA® brand has also teamed up with four brands to create a “no limit†theme flash experience store on the event site; more with the famous fashion fitness media platform ELEFFIT The Flash Store opened a limited-time interactive classroom, which will help the new wave of LYCRA® brand concept. In addition, in order to further support the business development of the cooperative brand, the LYCRA® brand has also cooperated with a series of joint activities, including: media conferences, online and offline consumer marketing activities.
LYCRA® brand x ONLY brand flash shop
LYCRA® brand x FILA brand flash shop
LYCRA® brand x internal and external brand flash shop
LYCRA® brand x Baunas brand flash shop
In addition to its ground-breaking activities, the LYCRA® brand is also working with today's most popular e-commerce platforms, Tmall and Taobao, to create a LYCRA® brand-specific page for LYCRA® (Lycra®®) for co-branded customers. The latest apparel products of fiber innovation technology are displayed and recommended to provide consumers with instant purchase services, aiming to arouse the willingness of target consumers to purchase.
It can be said that in the ever-changing field of clothing retailing, it is crucial to create a closed-loop model for the consumer experience. This combination of offline experience and online purchase not only enables diversion, but also strengthens the brand image of the LYCRA® brand and its partners through multi-channel paving, helping customers create business value and Market competitiveness, deepen consumer perception, and thus win the consumer's continued trust, triggering its own purchase behavior.
2018 is the 60th anniversary of the LYCRA® brand. It is an important milestone. The brand's innovation, advancement and reflection continue. In the future, the LYCRA® brand will continue to focus on innovation in products, production, value chain and marketing, and strengthen the sharing of technological achievements and consumer insights with upstream and downstream partners in the value chain to build closer to the terminal. The contact surface of the consumer. At the same time, LYCRA® brand will continue to innovate to create a consumer upgrade experience that meets market expectations and work together with customers to promote the development of China's textile and apparel industry.
About BANDALOOP Dance Company
The internationally renowned "airborne limit" dance performance group, the BANDALOOP dance group combines high-altitude extreme sports such as rock climbing and rope-climbing with dance, and extends the free and dynamic beauty to the sky through a dance movement full of agility, jumping and stretching. The cliffs of the Seminyi National Park, the Seattle Space Needle to countless skyscrapers, BANDALOOP brings an unprecedented visual experience to the global audience, and promotes the spirit of “infinite freedom†to the extreme.
About INVISTA
As one of the world's largest integrated fiber producers, INVISTA owns major brands such as LYCRA®, COOLMAX® and THERMOLITE®. INVISTA has advanced technology in the field of elastic fibers, constantly changing the performance of apparel and various textile products. Headquartered in the United States, INVISTA operates in more than 20 countries around the world, with a total workforce of approximately 10,000. For more information, please visit INVISTA.com
For more information on LYCRA® fiber brands, please visit https://connect.lycra.com/en-US
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