Recently, Shenzhen Songli Si Clothing Industry Co., Ltd. became the 47th base of China Fashion Color Association. During the ceremony, Liang Yong, executive vice president of China Fashion Color Association, awarded Xia Guoxin, chairman of Songli Si Garment Industry Co., Ltd. a plaque of "China Women's Color R & D Base". It is understood that ELLASSAY (song force think) was founded in 1995, the brand adhering to the elegant style, adhere to the international route in Beijing, Shanghai, Shenzhen and other domestic large and medium-sized cities have opened nearly 300 stores, with an average annual sales 30% -50% of the rate of sustained growth. In 2004, ELLASSAY hired well-known international design masters, the former director of the French Yves Saint Laurent R & D Knitwear as a brand design consultant; 2005 was selected ladies wear "2005 China female consumers most satisfied with the brand" brand; one after another Held 2006 Shanghai Fashion Week opening show, 2008 China International Clothing & Accessories Fair (CHIC) opening big show, causing widespread impact in the industry; March 2009 song and think of Carlyle Investment Group to establish a strategic alliance, Carlyle Fund to the song Lishi invested RMB150 million and provided all-round support for Songli to provide resources, management, culture, brand value-added and marketing innovation. This accelerated the pace of Songli's thinking toward the promotion of the Chinese fashion leader brand.