In 2012, the British Wolf Face Asia Operations Center was established. It is headquartered in Hong Kong Central Des Voeux Road Hong Kong Trade Center and officially opened up related developments including China. As a famous British men's wear brand, this year's Wolf Face (FACEWOLVES) has already reached cooperation intentions with China's Shenzhen Shin Kong Place, Nanjing Deji, Chengdu Century New Capital, Suzhou Metro, and other key shopping malls. The brand is deeply recognized by domestic department stores with good cost performance, relaxed product style and scientific British model.
In 1998, Mr. Myron Williams was influenced by the spirit of faceto face withwolves and went into the North American continent to learn more about wolf culture. The family redefines the FACEWOLVES brand and begins to use the wolf face pattern of two humanoids as a symbol and uses the high-quality Melton fabric to make the British senior officer coat. In 2010, FACEWOLVES brand business expanded to 22 countries around the world, terminal stores have spread throughout the United Kingdom, France, Italy, Norway, Sweden, Russia, the Netherlands, Belgium, Luxembourg, Switzerland, Austria, Hungary and other countries, sales outlets total more than 200 Its typical wolf face logo goes deep into the hearts of European consumers.
As a British fashion menswear brand, FACEWOLVES is known for its diversity, freedom of style, sophisticated processing and exciting details, especially its Malden coat style is unique, with a variety of styles to highlight the mature men's taste, total It is suitable for every man. Speaking of the design team had to mention its soul figure - Mr. Archibald, the creative design director of FACEWOLVES.
Born in the United Kingdom in 1971, Mr. Archibald grew up and received education in the European gentleman's capital. He has been in the fashion field for more than 20 years in design and brand management, and has held important positions in many European and American first-line brands. At the same time, he also created his own personal brand in 2010. In May 2016, we had the opportunity to interview Mr. Archibald.
Xiao Bian: Hello Mr. Archibald, welcome to China. What is the purpose of your visit?
Archibald: This is my second time in China. The first time I was in 2012, the British Wolf Face Asia Operations Center was established. It is headquartered in Hong Kong Central Des Voeux Road Hong Kong Trade Center and officially opened up related projects including China. development of. The wolf face trademarks have been registered and protected in China throughout the country. In order to maintain the brand DNA and develop the Chinese market steadily, our joint venture company has set up brand representatives in Beijing, Shenzhen, Nanjing and Chengdu, and has a deeper understanding of Chinese culture.
Xiao Bian: Exploring China's e-commerce market. What do you think of this in Europe?
Archibald: Oh, although we have achieved remarkable results in Europe, the rapid development of the Chinese market in recent years has made the world have to pay attention, including the growing overseas purchasing business has also stimulated our confidence to enter China. I don't think any brand in the moment will not notice the potential of the Chinese market.
Xiaobian: As a well-known European designer, how do you control the design style of FACEWOLVES?
Archibald: I think that men all over the world have something in common in their hearts, that is, the pursuit of success and taste, the pursuit of their own image has both trustworthy maturity and stability, and the natural wildness and free and easy of male genes. Therefore, we have created the concept of formal wear and leisure. FACEWOLVES wolf face is aimed at urban fashion men with mature consumption concept. It integrates fashion and casual style into color application, and pursues the dynamic performance of free and easy feeling in ready-to-wear. When any consumer feels a headache with matching clothes, picking up a FACEWOLVES will become a consumer choice.
Xiao Bian: How is the quality of FACEWOLVES guaranteed?
Archibald: In order to ensure the quality of the clothing, FACEWOLVES wolf face uses high-quality materials and the best available production technology. Our product investment is more creative and highlights the unique taste of life, which is very expensive. We hope that FACEWOLVES is a brand that everyone can afford without having to miss the quality and style that only high-end brands offer. Moreover, all factories in FACEWOLVES use uniform fabrics, processes, equipment and production processes. Even the requirements of workers are extremely high. For example, the sewing workers in all our factories must be required to be more than 8 years old.
Xiao Bian: FACEWOLVES has entered China. What are your expectations as a chief designer?
Archibald: For any brand, we hope to show exciting results in new markets, but in addition, we would like to get recognition from Chinese users. FACEWOLVES wolf face has always represented the trend of the most popular clothing choices for European men. We believe that the tastes of Chinese users and the thirst for quality are not lost in other countries. At the same time, we see that Chinese users have a sense of consumption and understanding of fashion. More and more in line with international standards, and even show the pursuit of personalization beyond the popular, I believe that FACEWOLVES can satisfy Chinese users in all aspects.
Xiao Bian: Thank you very much Mr. Archibald for accepting our interview today. I also wish FACEWOLVES wolf face to achieve wonderful results in the Chinese market and be favored by consumers.
Mr. Archibald's design is constantly improving the practicality and quality of the products while focusing on fashion. The clothing in his pen not only has bold and beautiful colors, line matching, but also has exciting details, and this is the brand spirit of FACEWOLVES wolf face, which is the perfect expression of the mature man's temperament and taste, showing A confident, relaxed, casual and adventurous style unique to every successful man.
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