China's modern clothing industry has gradually developed after the reform and opening up. Over the past 30 years, the apparel industry has developed rapidly over the past 30 years, from OEM to brand awareness, from traditional channels to franchise models, from storefronts to e-commerce, behind opportunities and interests. Heavy obstacles and crises. Lidafeng Global Holdings Co., Ltd. (PFGHL, hereinafter referred to as “Li Dafengâ€), as an internationally renowned professional “one-stop†garment enterprise, has a clear understanding in this series of changes. In the big wave of the clothing industry, Lidafeng did not venture forward or stand still. Under the leadership of President Xu Ruisheng, he focused on adhering to innovation and innovating, and opened up his own world with the attitude of an international leader.
Looking back
Looking back at the changes in the Chinese mainland garment industry for more than 30 years, we can roughly divide it into four stages. In the 1980s, it was the era of OEM processing. The labor-intensive textile industry was dominated by rough processing and medium and low-grade road products, but it was the most important mode of garment export at that time. In the late 1980s, domestic apparel companies gradually emerged from the awareness of brand awareness, and domestic brands represented by Li Ning and Qi Wolves entered the public eye. In the mid-1990s, when the traditional sales channel was changed, the clothing market was oversupply for the first time, and the channel was king. The model of agency and franchising emerged. The Internet and e-commerce have spread to the apparel industry in 2006, and the development has been in a blowout trend. The fashion industry is rampant and the apparel industry is in the Red Sea.
Every change is a major reshuffle in the apparel industry. Fortunately, Lidafeng has always adhered to the high standards and strict requirements of the garment industry, adhering to the green manufacturing concept and using unique craftsmanship to meet the increasingly diverse needs of customers. Not only that, Lidafeng constantly draws on new business ideas, applies new technologies, forge ahead, develops and innovates, and constantly innovates in production equipment, management measures, technical research, etc., and pursues superior quality!
Lidafeng Nanchong Factory
Lidafeng has never changed since its inception, in keeping with the professional one-stop clothing service. Lidafeng was born in a capital-intensive Hong Kong. It has innate advantages in terms of geographical location, capital, and perfect industrial chain. It also impresses customers at home and abroad with its fine processing and high quality. In the fierce battle between brands and dealers in the 1990s, although Li Dafeng attaches great importance to the mainland market, it is not eager to create a brand. Instead, it is increasingly immersed in professional clothing services, step by step from technology, management, and research and development. Slowly grow to an internationally renowned one-stop clothing company and become a manufacturer of many internationally renowned clothing brands. Even if it enters the Internet era, the channel is opened. Lidafeng has never forgotten its original heart. With professional technology and exquisite craftsmanship, we take every piece of fashion seriously and are responsible for every customer.
In terms of corporate innovation and industrial upgrading, Lidafeng is also at the forefront. Mr. Xu Ruisheng, the president of Lidafeng, realized the shortcomings of the labor-intensive textile industry when he started his business. He refused to produce extensively and satisfied the customer's needs with innovative "one-stop" clothing concept. With the growing strength of Li Dafeng, Xu has also taken the initiative to lay down the mainland layout, from Zhuhai, Suzhou to Hangzhou, Huzhou, and constantly develop the territory. Nowadays, many factories have moved to Southeast Asian countries to reduce costs. Lidafeng chose to set up factories in Nanchong, not only focusing on mainland investment strategies and development opportunities, but also having the feeling of returning home for employees.
Grasp the moment
At present, the apparel industry is rapidly expanding under the influence of e-commerce, and it is fast and fashionable. However, there are a series of drawbacks in the trend, such as the abundance of shoddy goods, the low utilization rate of clothes, the serious sacrifice of the factory, and the development of factories at the expense of the environment. In the face of this situation, Lidafeng responded with persistence and innovation. In terms of manufacturing, Lidafeng insists on the craftsmanship and strict quality control. The Group's large-scale production plants are located throughout the Chinese mainland, stabilizing the advantages of large-scale production, and able to produce accurate and high-quality products for customers on time and under strict quality control. In terms of environmental protection, Lidafeng has invested in a variety of energy-saving equipment and uses environmentally friendly technologies in all plants. For example, composite energy-saving equipment, water and material recovery, use of natural light, planting green plants to reduce carbon emissions, and so on. In terms of innovation, Lidafeng constantly strives to find creative solutions, achieve higher cost-effectiveness under the premise of maintaining high quality, and successfully win long-term customer support. They are also cultivating professional research teams, collaborating with universities on research projects, and trying to master fabric innovations.
Workshop workers are carefully checking data
Domestic consumers are increasingly demanding the quality and taste of fashion. In the future, more designers with different styles will emerge, and the apparel industry will enter a personalized, diversified and fashionable consumer era. Lidafeng will surely stick to its original heart and firmly grasp the lifeline of the times. At the same time, it will vigorously develop core technology with innovative strength, strive to be an outstanding leader in the garment industry, and promote the development of the garment industry.
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