Massimo Dutti children's clothing 2017 autumn and winter brand new series of ads

The theme of Massimo Dutti's new children's wear collection for Autumn/Winter 2017 was set to “Never say goodbye”. The advertising screen shows an unguarded adventure on a relaxing vacation. Prepare for travel equipment in a novel and exciting mood: comfortable and warm warm clothing. Of course, the important point is to be fully armed to meet unknown adventures. ready.

The new advertisement launched by Massimo Dutti is once again captured by the photographer Franck Malthiery. The visual elements of the combination of nature and fashion are used as theme backgrounds. The fun is full of magical tension. Everyone has innocence and innocence, always curious about exploring the unknown, and it is even more difficult to forget the wonderful experiences that one can experience in one session and one lifetime.

The design of the new boy and girl series not only interprets the style and password in the trend, but also meets the needs of the brand's young consumer groups. The overall style is faithful to the brand's iconic simple profile and natural color tone, while enjoying unfettered comfort. It retains the child's innocence. The new collection continues Massimo Dutti's usual design aesthetics, opening a romantic style chapter with interesting colors, incorporating more personalities, chic yet interesting design details, and adding a unique level of mashups to create a dazzling fashion Personality and unique style.

The modern style of the city, combined with breaking the traditional dress code, reflects the effortless style declaration. The new series uses a variety of classic fabrics, comfortable, warm and gentle skin-friendly, such as denim, wool and knitted fabrics, with a comfortable cut and profile. When girls pick these warm sweaters, sweaters, wraps, and sweet dresses from the closet, you can surely hear their heartfelt admiration. The brave youngsters wore leather jackets, denim shirts, checkered shirts, crisp corduroy trousers and classic quilted jackets to explore in the adventurous environment where the brand was rebuilt.

The new collection's overall color palette is based on the brand's classic natural color palette, which incorporates vibrant metallic colors and classic autumn and winter colors such as lavender, maroon and burgundy.

This season, Massimo Dutti also introduced compelling and delicate designs, such as flowers, plaids, embroidery, geometric patterns, and stripes, to bring a new style of fun to the new season.

The accessories design has also been promoted to the protagonist in this season, including shawls, loose belts and boots, and strong sneakers.

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