Initial Iddis Women's Spring/Summer 2016 Collection incorporates natural and ethnic elements

The Sami people of Northern Europe are deeply convinced of the ancient myth of all things and think that whether it is an animal, a plant or even a rock, Heaven has endowed with soul and wisdom. In the spring and summer of the Nordic countries, all day and 24 hours a day, the sun wakes all vegetation, animals and humans from the cold winter. During the period of extreme jealousy, the eternal sunlight subverted the reality. A red shadow in the sky turned out to be a gloomy but appeaseing atmosphere on the horizon. The Saami people set their own circadian rhythms freely, swiftly embraced between heaven and earth, were proud of their culture and tradition, and lived in harmony with nature and lived in an endless civilization.

Initial Iddis women continue to use vintage elements as the design theme in this season, bringing the Nordic people’s minimalism and natural harmony into the series. The use of Earth-colored tones for the use of modern elements blends national traditional crafts such as embroidery, weaving, lace, and other techniques to convey a highly manual and emotional design. The spring menswear brand also uses the earth color as the main theme, blending military, dress and other elements to create a delicate and comfortable style.