Shan by yuchen wu: Sui Bin's Master's Costume = Failure

Canada → United States → France Seeds of fashion design are sprouting

The decision to choose to be a costume may be a bit of an accidental component for designer Wu Yuchen. “I chose to do it when I was already abroad. I started to pay attention when I was in high school in Canada and the United States. Fashion, and later decided to make clothes as a professional." To Paris, the fashion capital of France, where the fashion atmosphere and exposure to the most cutting-edge trends, these are valuable experience for Wu Yuchen, "Enter the world's first-class fashion After the colleges and universities, it gave me an excellent learning environment. After conducting professional studies, I also broadened my horizons. These have influenced my attitude toward design and fashion.”

Shan by yuchen wu Founder Wu Yuchen

"Fashion is my profession and I am comfortable with challenges and difficulties."

After the establishment of his own brand, shan by yuchen wu, difficulties came one after another. “Difficulties and challenges are almost every day. The biggest challenge is that the team can't fully adapt to the domestic market model, so everything must be done to us. Oneself to explore a little bit." But in Wu Yuchen's view, after experiencing difficult training, he gained more, "from the beginning of the first quarter of the product structure and planning, to the completion of the second quarter of the preparatory work, In just two years, our entire team has been growing and each day has become more adaptable and understandable to the Chinese market.” After touching, Wu Yuchen also has his own experience and feelings: Fashion is a constant exchange process. A first-hand image between people and the surrounding environment and society, and self-development and continuous self-knowledge.

Shan national cloth three piece skirt

Unique ethnic elements

Combined with three-piece clever design

Become a rare item

Interpreting Fashion, Culture and Soul Collision

Shan leather sleeve baseball jacket

Ribbed cuff connection lining

Innovative design brings a new wearing experience

Put on behind the dynamic vitality

Must be able to make a profit

"If some of the clothes that are designed are 'out of the main', it is a failed work."

Maybe you have bought a lot of clothes, but really talking about the relationship between clothing and buyers is really a question that is difficult to answer for a time. The answer to this designer Wu Yuchen may resonate with you, “I think clothing It is used to serve the buyer, so when your attention is completely attracted by the clothes rather than the wearer itself, then this design has failed." So shan by yuchen wu's design is to use clothes to Set off the buyers, bring out their more confident gas field and self-attitude towards fashion.

“I hope to bring a unique experience like shan by yuchen wu in a hand-crafted and refined style.”

The phenomenon of plagiarism in China's independent design market seems to have become a fact known to everybody. Therefore, it is also said that China’s fashion trend is close to extinction. Designer Wu Yuchen is disapproving of this. “Personality has always been To be optimistic about the development of Chinese fashion, we need enough acceptance for some time. Plagiarism is a legal issue, and we hope that independent property rights can have better legal protection.” As a designer, Wu Yuchen believes that design is always driven. Market, market taste and consumption space are the fundamentals of the entire fashion market. However, at the same time, domestic fashion education, the non-standard fashion sales, and the scarcity of excellent paper and online media have caused the Chinese market not to have excellent taste, and the overall environment has not evenly spread the pull of independent design.

For this season's "Slow City" series by shan by yuchen wu, the main wear is practical and comfortable, and it is easier to match everyday. Designer Wu Yuchen combines the western clothing theory with traditional ethnic woven fabrics and hand-dyeing in Yunnan. It brings a natural and original atmosphere to the fast-paced city life.

It now appears that in fact, the relationship between clothes and people is not so difficult to explain, and this designer with unique insights, using his works to interpret their own fashion ideas, whether it also makes you impressed?