As the world watches and jewelry industry's most important trade fair and fashion-oriented fair, Basel International Watch and Jewelery Show (Basel world) in the industry has a "Huashan Mountain" can not shake the position of authority. Bringing together the world's most prestigious high-end brands, up-and-coming design talents, as well as the best retailers and global media, the 43rd Baselworld Watch & Jewellery Show 2015 is exceptionally beautiful, while China's top jade brand, Zhao Yicui The house will also be in the Basel world Hall 2 booth A17 (Hall2.2/StandA17) from March 19th to March 26th, allowing the world to witness the unique charm of Chinese jewelry and oriental culture.
Zhaoyi Jade House will lead the Chinese Army to the Basel International Watch and Jewellery Show
As the leader of China's jade jewelry brand, Zhaoyi Jade House is determined to select the best jade raw materials to create the ultimate jade jewelry and spread the oriental golden jade culture. In order to carry forward the national culture and let the oriental jade go to the world, Zhaoyi Jade House transcends the limitations of traditional jade jewelry design with its broad vision, first-class vision and courage to innovate, with a modern and fashionable design. Interpreting the ancient and mysterious oriental material, it sings the jewels.
Under the ingenuity of Zhaoyi Jade House, the green jade, the crystal clear and colorless jade, the quiet and quiet fashion of the emerald are all perfectly integrated with the modern design of the West, and the old-fashioned old-fashioned autumn has disappeared. The pure and bright main stone, complemented by exquisite jewellery design and inlaid craftsmanship, is a fresh and smart sense of fashion, and the jewels of the atmosphere are full of words. Zhaoyi Jade House is a fashionable Chinese clothing for the emerald. It not only succeeded in creating the concept of jade jewelry, but also successfully expanded the consumption of jade jewelry. Emerald is no longer just a hobby of the "Chinese old man", but a stage of youthfulness and internationalization, which is amazed by Westerners.
The Zhaoyi Jade House will be held at the Basel International Watch & Jewellery Show. In addition to the classic jewellery that has won various awards, it will also release the latest design series in 2015, which will be offered to high-end talents and senior jewellery lovers in the international jewelry circle. A visual feast of a blend of Eastern and Western cultures.
Zhaoyi Jade House will lead the Chinese Army to the Basel International Watch and Jewellery Show
Since its establishment, Zhaoyi Jade House has integrated the roots of Jinyu culture into the blood of the brand. It traces the cultural heritage of thousands of years. Based on this, Zhaoyi Jade House has discovered rare and rare filigree inlaid jewellery craftsmanship, and has promoted this national intangible cultural heritage project in the contemporary era, revitalizing and radiant.
In 2010, Zhaoyi Jade House solemnly teamed up with the representative of Bai Jingyi, the representative inheritor of the filigree inlay, and perfectly combined the “Gold†and “Jade†to launch the filigree inlay advanced customization strategy. The work retains the charm of Jin Yu Yu Yi, but still With a stylish and avant-garde atmosphere. At the time when the international big names competed in China, Zhaoyi Jade House never gave up the search for the origin of the localized brand and the roots of the roots. For a long time, the Chinese have been relishing the long history of European brands and the royal ceremonial tradition of the royal family. In contrast, the Chinese native craftsmanship is so weak that there are not many stories to tell. However, only by looking back at history will it be discovered that the filigree inlay process as a national intangible cultural heritage has a heritage of more than 2,000 years, and this figure is enough to marvel at the West.
After five years of study and development, Zhaoyi Jade House and Bai Jingyi Master constantly explored the modernity and internationalization of the filigree inlay process. Today, Zhaoyi Jade House's filigree inlaid jewellery, in addition to replicating the royal treasures with a thousand years of history, also strives to establish a haute couture system, which has advanced the high-end customization process of filigree inlaid jewellery to a new height. At the Basel International Watch & Jewellery Show, Zhaoyi Jade House will also be decorated with filigree inlays created by modern designers. The beauty of Chinese tradition, the beauty of modern design and the beauty of international trends make the world witness different. "Advanced Customization."
Zhaoyi Jade House will lead the Chinese Army to the Basel International Watch and Jewellery Show
As the leading brand in China's jade industry, Zhaoyi Jade House is not only committed to the transmission of “beautyâ€, but also always regards industry responsibility as its own responsibility, and strives to create authoritative standards to promote the development of the entire jade industry.
Under the traditional concept, it is generally believed that green is the most beautiful in jade, and green jade has once become the only transaction category of jade. But as green jade prices have risen year after year, consumers' buying experience has been hampered. After an in-depth study of the characteristics and quality of jadeite, Zhaoyi Jade House was the first to introduce countless glass species of jade in 2004. In terms of cost performance, the colorless glass type jade is far more than the equivalent carat diamond, but the jade market does not have a simple and easy to operate hierarchical review system like "Diamond 4C".
In order to let consumers have more direction and break the confusion that “gold is valuable and pricelessâ€, Zhaoyi Company has applied for the development of “Transparent Jadeite (Colorless) Grading†jointly with the National Jewelry Quality Supervision and Inspection Center. This standard was approved by the Ministry of Land and Resources in August 2009. In December 2012, the National Standardization Administration officially approved the publication of the National Standard for Transparent Emerald (Colorless) Classification with the standard number GB/T29155-2012. It was officially implemented on October 1, 2013.
Just as diamonds come from the West, they are gradually accepted and recognized by the Chinese as a symbol of beauty. The colorless glass species of jade, which has the same fluorescence as diamonds, should also go to the world stage to let Westerners know its unique beauty. The Basel world, Zhaoyi Jade House will also exhibit a group of exquisite and beautifully designed colorless jade jewelry, and for the first time will bring "transparent jade (colorless) classification" to the world stage, we look forward to colorless glass species jade Leading the fashion trend in the world.
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