March 20! "King" Andy Lau warmth warmhearted film "Lost" national release. As the first film focusing on the theme of "crackdown", the film has not yet been released and has aroused everyone's attention. Different from the past is that the role of Andy Lau modeling is no longer cool handsome male. In order to create the image of Peasants, who has been searching for a son for 15 years, he has not only changed in appearance, but also has made great changes in body language. Dark skin, slightly camel back ... ... Andy Lau this transformation so that the audience surprised. During the film crew in the four provinces across the country nearly ten cities framing, a lot of shots used in the filming mode, starring Andy Lau also shuttle directly in the crowd, the crew sought to restore the movie into one of the most real story. And "dear" is the same, the same "crackdown" theme movie, this "find the" did not make a stir. The film tells of a lamented father Rachel Kwan started a 15-year-old search of strangers after the disappearance of a 2-year-old son, Radar. Lei Ze wide along the way through the arduous, but also met by the well Bairan played four-year-old was abducted repair guy handsome. Two looking for a lost son, one looking for biological parents, and later slowly cultivate a non-father and son, wins the tacit understanding between father and son and warmth of the story. The director and fellow practitioners hope that through such a realistic presentation, they will arouse the public's attention to the issue of child trafficking and also appeal to those well-intentioned people who care for the lonely families to help them in the most correct manner. This time "lone" file in March 20, occurred in February in China as the world's largest film market background. According to the "Research Report on the Influence of Chinese Film Market in 2014" officially released by Yiengen Consulting, 388 films were released in China in 2014, totaling a total of 29.6 billion yuan at a box office, with a total of 830 million person-views and a growth rate of 36%. Children as the main target audience and children-related films have entered a new stage of development both in terms of volume and market reaction. As a leading brand in domestic children's shoes and apparel industry, under the guidance of "double-sided tape" communication strategy, ABC KIDS, following the establishment of the Internet all-media communication matrix in 2014, re-launched new tactics in 2015, Lost "voice, opened the prelude to movie marketing. This is not only the social problem reflected in the movie "Lost in Solitude", but also based on the brand philosophy of "Because Love" of ABC KIDS. It changes the thinking of public welfare of the brand and calls on the community to pay attention to the healthy growth of children and family happiness. At the same time, In an era of rapid growth, online communication and offline consumption are linked in a more connected and closer way to consumers. In addition, ABC KIDS through the official microblogging, the official WeChat platform launched for the country called "not" lonely "," warm love "" - sun votes root, soliciting micro-film protagonist activities. From now until April 5, to participate in the interaction, that is, have the opportunity to participate in ABC KIDS corporate videos or transfiguration brand micro film "warm love" protagonist. A greater number of ABC KIDS children's clothing children's shoes prizes are anxious to find the owner, the specific activities, please pay attention to ABC KIDS official Weibo, WeChat.
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