Nowadays, themed business is popular, and the business themed area has become one of the "standard equipment" for the commercial center to play a good experience card and build differentiation. With the increase in the development of national theme commercial bodies, homogeneity is becoming more and more serious. The "preservation period" of the same theme scenes is very limited. To solve this problem, it is necessary to inject more fresh content and new ideas.
The theme space under the commercial planning blueprint of Vanke Sky City-"Sky Farm", introduces the concepts of green, environmental protection, health, and interaction into the commercial body, and is committed to creating a common emotional entrance for operators and consumers. While simultaneously realizing the self-worth of developers, operators, and consumers, it also contributes to a highly viscous business scenario in which the three achieve mutual achievement.
Introduce advanced foreign "vertical farm" concepts to build an environmentally friendly green theme area
With the rise of the main force of generation Z consumers, many commercial centers have incorporated their youthful attitude at the beginning of their planning. Some novel and interesting social experiences and rich and diverse consumption scenarios will become the main factors attracting young customers. How to design a theme area that not only keeps up with the "trend", but also conforms to the tonality of contemporary people's life is the breakthrough point for the entire commercial space.
According to the monitoring of Yingshang Big Data Testing Center, among the themed commercial districts built in the country in the past four years, most are cultural and creative scenes, while emerging lifestyle scenes, catering themed scenes, new subculture scenes, sports scenes, and music scenes, etc. , Has also become the main direction of the business center theme area.
The food theme area in the commercial plan of Shanghai Vanke Sky City is to introduce advanced foreign vertical agriculture technology and introduce its "vertical farm" concept to build a commercial vigor, trendy, and trendy area of ​​Shanghai Vanke Sky City. Sports "green space".
As the core space of the food theme area, green walls full of crops are spread across the entire sky farm, allowing everyone who enters the space to have an illusion of space from the city to the countryside, and can even smell the crops coming in. The faint scent, obtain a moment of tranquil enjoyment and pleasure. It is worth mentioning that Sky Farm is very representative in terms of environmental protection, science and technology, and humanities. With the improvement of the project scene and the enhancement of interaction, this kind of green theme space with great trend and environmental protection value will also be used for living in The people in this area bring a whole new life experience.
In the future, this will be a vibrant new city TOD life center
As the carrier of Sky Farm-Shanghai Vanke Sky City Commercial, it is actually the commercial section of Shanghai Vanke Sky City, located at the core of the entire Sky City market. This heart-like commercial center, at the beginning of planning, carries people's expectations for the ideal life of the city. In order to turn this beautiful expectation into reality, Shanghai Vanke Sky City Commercial, from the beginning of the layout, has taken the creation of a "new city TOD vitality life center" as its own responsibility, and strived to create a one-stop shop for material and spiritual satisfaction for the people living here. Enjoy the pleasure of paradise.
It is understood that the entire commercial volume of Vanke Sky City in Shanghai is about 100,000 square meters, covering multiple consumption scenes such as conceptual aesthetics living hall, parent-child education, immersive play theater, starry sky garden, etc.; it brings together indoor children’s theme parks, garden food districts, Starry Sky Smart Stadium, Open Interactive Theater, Life Aesthetics Proposal Pavilion and other multiple formats. It is foreseeable that through the linkage and integration of these combined scenes and formats, a green themed space that gives people a new sensory experience will come to the world, and it will interpret all the urban people's yearning for a better life in its own way.
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