The Shuremei brand, which focuses on the field of leg health, belongs to Beijing Kangda Renhe Technology Co., Ltd. Since its establishment in 2006, the company has gone through 15 years of development. For 15 years, the Shuremei brand has always paid attention to people who are troubled by leg vein problems. It is guided by consumers' actual needs and wearing experience, and continuously upgrades and iterates products, creating a medical product with excellent quality, significant curative effect, and pressure standards. The series of elastic stockings have gradually become the leading brand in my country's medical elastic stockings industry.
Forward-looking vision to build core competitiveness
The reason why Shuremei has achieved such dazzling results in the past 15 years is that it has always maintained a forward-looking vision, can reflect on the domestic market pattern from different dimensions, and continue to make high-quality strategic choices. Now that the Internet, artificial intelligence, big data, etc. have become mainstream trends, major brands have begun to deploy online channels to open up communication barriers with consumers, but as early as 2009, Shuremei began to explore the Internet in depth and established Tian The flagship stores of Mao and JD.com directly reach consumers through online channels, increasing the interaction and stickiness with consumers and gathering many loyal users. In 2019, Shuremei set sail again and began to create a new model of "Internet + medical health", trying to establish a venous disease smart medical and management system, through continuous enrichment of service scenarios, improving consumers' purchase and use experience, and further expanding the brand influence. Shuremei’s forward-looking strategic thinking has injected strong vitality into the development of the brand. In such a fierce market competition, only by correctly predicting the future development trend and clarifying the development direction of the company can it always maintain its leading position.
Advanced technology and high-end materials create ingenuity
Shuremei’s products have always been favored by consumers, and sales continued to hit new highs during Double Eleven and Double 12. The reason why Shuremei’s products stand out among homogenized products is that Shuremei’s products are more effective and have a better wearing experience , The standard is more stringent. High-quality products are inseparable from the blessing of high technology and production technology. Shuremei strategically adopts German advanced MERZ technology, four-port inlaid knitting technology can realize 360-degree circular three-dimensional knitting, and its technical advantages on par with top companies have become the main driving force for Shuremei's development.
In order to improve the wearing experience of consumers, through continuous experimentation and comparison, Shuremei finally chose the high-end American LYCRA lycra fabric with better performance. Compared with traditional elastic fibers, Lycra is more tolerant to the body and can be restored to its original shape after stretching. Lycra's outstanding ductility reduces the restraint on the human body and creates a more comfortable close-fitting effect. Shure Mei, because of its comfort and beauty, it has been pursuing a more comfortable wearing experience for consumers.
Focus on vertical market segments and continue to empower the entire industry chain
Medical elastic stockings are suitable for a wide range of people, including standing workers, white-collar workers in sedentary offices, elderly people, pregnant women, postoperative repair people, athletes and obese people. Shuremei brand has in-depth insights into the potential needs of every consumer, and continues to feed back product upgrades through big data analysis. At present, it has pioneered the development of medical men’s pantyhose, medical nurse socks, medical sports socks, anti-thrombotic socks, and single Pantyhose and other different series are committed to providing close-fitting and comfortable elastic stockings for different groups of people. Shuremei also attaches great importance to the scientific nature of the treatment. According to the leg conditions of different groups of people, the elastic stockings are divided into three types of pressure. Consumers can choose suitable elastic stockings according to the actual needs of the body. At present, Shuremei has launched many new products relying on its strong scientific research strength, filling many gaps in the market, forming unparalleled competitiveness, and empowering the entire industry chain.
With the advent of the 5G era, in the face of new opportunities and challenges, Shuremei will integrate its superior resources and concentrate its efforts to continue to lead the industry with pioneering thinking. In the future, Shuremei will continue to work hard for the health of Chinese people's legs.
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