China's rapid economic development for more than 30 years, the high-end lingerie brand in the past has been synonymous with foreign brands, when the domestic brands have been able to rise by the Chinese women of all ages. Body underwear domestic powerhouse - fiber Li-Yuan , recently brought thousands of shops chain of scale advantages and upgrade services, the introduction of Body "Personal Tailor" six major concessions to become one of the highlights of the progress of the domestic high-end, many popular activities in the terminal High-end women's consumer groups welcome and sought after.
With the "localization process" of the domestic mid-to-high-end underwear market, the upscale, fashion and personalization of domestic underwear is becoming an important feature in the upgrading of the underwear market. Many female consumers agree with the high-end strategy of the domestic underwear brand Support, and confidence in the future development of domestic brands and look forward to.
It is reported that the beauty of beauty body program "private custom" activities from the beginning of May, the performance of stores throughout the country fast succession, South China, Central China, East China, Southwest, North China and other markets are flourishing. Guangzhou Panyu Zhongfu Square store, Fairview Park ecological Park, Baiyue Square store, Zengcheng Xintang Gold Coast Plaza, 3rd Floor shop, Zhongshan Kairou New Town store and Shijiazhuang Daxin stores, Dongguan Liaobu Fuxing Shopping Plaza store , Huizhou Boluo Yangcun New World Shopping Plaza store, Shenzhen Dapeng New District Lingnan Road shop, a steady stream of female consumers are directed at "private custom" beauty program.
In the face of local brand marketing strategy, some foreign brands of terminal performance seems a bit stretched. At present, the competition of various domestic brands "smoke" from the first-tier cities began to spread to second and third tier cities, the emerging mainland cities and towns with faster economic growth will be the next high-end underwear brand competition in the future position. According to the data of the beautiful ladies, the market closed in May, the beautiful ladies added many mainland and northern body underwear stores, and the scheme of "private custom" activities became the reason for the growth of the performance of the ladies' . (Zhang Haisheng)
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