[China Glass Network] Many companies have this experience: Soft text has been published on major portals, but there are not many users. If your soft-text marketing is so unsatisfactory, then you really need to analyze the reasons carefully. For a long time, soft text marketing is also an important part of the promotion of the single-person network marketing training network, and the return is also very considerable. For soft text marketing to have an effect, the quality of soft text is the focus. Now let's share our tips on soft-text marketing and hope to help everyone.
1. The purpose of the soft text is to decide the title .
In general, the title of a soft article is very important and must be able to attract the attention of the public. But this also depends on the situation. For different soft-text marketing purposes, the title is written in a completely different way.
If you are a word of mouth in the experience sharing category, then the title is naturally more attractive, because at this time you are pursuing a quality flow; but if you send a soft text, the purpose is to increase the credibility and conversion power of the existing traffic. If you don't have to be attractive, you should add brand words to the title.
Tip: Don't think that an attractive title is enough. If your content is not what the user needs, the title is good and the user has no interest in reading. However, by adding brand words to the soft title, you can achieve the role of spreading the brand. Even if the user does not click, the service and product have been seen by the user.
2. The front part of the soft text should be written well .
This is a matter that needs to be considered repeatedly. The front part of the soft text is just to let the user continue to browse the second paragraph, and nothing more. Because if the user has clicked on your soft text, it is your precise user. If you look at the front section and have no interest and motivation to watch the second paragraph, then you will lose a marketing opportunity and the object you are facing. It is a precise user.
Perhaps many people in the past thought that it is necessary to mention the product or the brand in the front section, so that even if the user scans it a little, they will see it. Here, our person in charge tells everyone that this is not to make the clicked user a real customer. Because he does not have a deep understanding of your product, there will be no desire to consume. What is going to be played in the front section is the role of a primer to attract users to continue reading the text behind. That's it.
Tips: The study found that a network user, if you see the top 25% of your soft text, do not feel annoying, then most people will read your soft text from beginning to end. So why do you need to worry about the user leaving?
3. The soft text should be concise, concise and concise !
We need to be clear: sending soft papers is not for science, but for making money, making money, making money, okay? Who do you see for science? Of course, if you have the financial resources, you can organize a soft-package package, which is really more effective. Ok, but most companies have so much money to be effective immediately.
Tips: In this society where information is exploding, who has the patience and honesty to read an ad soft text?? Let me see your soft text, then use simpler sentences, simpler typesetting, let me see at a glance To what I care about and want. Otherwise I am sorry, although I am not a cuckoo, but I am also very busy, thank you. Netizens are very lazy, and the time of netizens is very expensive.
4. If you can leave the phone, don't leave the address .
Don't think that the hyperlink has just passed, and you think that it is better to leave a super chain, which can not only get the user, but also increase the weight of the website. But the authorities do not count as you wish. Sometimes the result of being too greedy is that nothing can be obtained. The way to protect the bottom is to leave a more convenient way to contact, of course, if both can stay, of course, one can not be less ~
Tips: Don't overestimate the IQ of netizens. Click on the hyperlink to jump directly to the relevant page, but not everyone knows. And pick up the phone to solve the problem, why should I go to another page? I have to browse the other pages of the website, you really think that I am very empty, I am sorry, I am very lazy.
5. Soft text also needs to be optimized .
After the soft text is finished, NO! See where the traffic of soft-text marketing comes from? There is no doubt that the search engine is big. Since most of the traffic comes from search engines, isn't there a big discount on your soft-text marketing effect? ​​So optimize the soft papers that you have bought for money. Isn't it worth your money to maintain it?
Tips: Every day, many of your competitors are also doing soft-text marketing. How good luck do we need to be. Can your soft-text be ranked in the top of the keyword on the basis of non-optimization? We don't believe in luck. There won't be such a good luck, so every time it's released, it will be optimized, and of course the return is good.
Everything is flawed, as is soft-text marketing. Only by grasping the key points of soft text marketing, the effect will be satisfactory. Do soft language marketing, don't take it for granted that it is good to publish on the traffic portal, it is better to choose a large website related to the industry. Be aware that no one user is obligated to read your soft text.
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