According to the data from "Magic Industry Transaction Volume and Year-on-year Growth Rate" given by Intelligence Magic, the transaction value of clothing, Shoes and bags for the 11.11 Carnival in 2019 was 63.68 billion yuan, a year-on-year decrease of 1.6%. This reflects the change of consumption level. When young people become the main force of market consumption, they cannot catch the new consumption trend, which is a major regret for domestic apparel brands.
However, according to the data of "Best Underwear Hotspot List" statistics by Ebion Power, the index of Antarctic official flagship store 2442052 ranks second; according to the data of the brand, this year ’s Double Eleven Antarctica broke 100 million in 7 minutes. The GMV of the whole day exceeded 1.5 billion, and a total of 12,556,709 items were sold. With a very impressive result, it ranked among the "11 billion clubs" in the Double 11 this year.
In terms of quality, Antarctic people create a unique middle-stage management + quality inspection model that is higher than the first-line standards, which is also the key to its ability to become a national brand of all categories. Being able to make a strong breakthrough is also because Antarctics have a professional design team that polishes the appearance of the product, making it more in line with the fashion pursuit of consumers of different ages.
Its unique China-Taiwan management and quality inspection mechanism allows Antarctic people to develop at a high speed while ensuring the high quality of its products and effectively controlling the entire process. China Central integrates the Antarctic people's operational data capabilities and product technology capabilities to form a strong support for front-office businesses, enabling Antarctic people to truly achieve their own capabilities, business co-construction and continuous connection with user needs. At the same time, there are complete sets of manufacturers that control each production process and are equipped with a quality management team composed of more than 100 people.
An Antarctic person in charge said in an interview with reporters that product quality is the lifeblood of an enterprise's development. Antarctic people have spared no effort to strengthen the sampling inspection of their products. Changes in consumption reflect consumers' pursuit of quality life. Only by meeting user expectations in quality can they truly become national brands in the minds of consumers.
Overall decline in clothing category
On the eve of the pre-sale, a Tmall Double Eleven pre-sale list continued to be hotly debated among the e-commerce practitioners' circle of friends. As a fast-selling product, the clothing industry is falling so fast that it will inevitably make the clothing industry sad. Times are changing, and the fall of clothing categories is unexpected.
However, Antarctic people have keenly captured this characteristic of consumption change, and began to transform into Antarctic e-commerce a few years ago. According to the company's own characteristics, it took three years to create a new quality control management system that matches the new format of e-commerce. It transformed from a traditional textile company to a comprehensive service company, and successfully listed on the backdoor, becoming a market value of more than 200 100 million high-speed development enterprises. In the ranking of Tmall's "Double 11" sales TOP15, the clothing industry occupies four brands. Only Antarctic people are domestically produced clothing brands, which has become a new bright spot in the clothing industry.
The secret to making Antarcticians break out on the cold day of Double 11
Among the most popular export brands, Antarctic people have joined Xiaomi, Midea, Haier, and Mijia to become the best among national brands. The business category of Antarctics extends from the original underwear, men's clothing, women's clothing, children's clothing, etc. to dozens of categories, such as small household appliances, home textiles, clothing accessories, luggage, leather goods, footwear, sports outdoor, and thousands of products. There are thousands of dealers.
Double 11 as an industry-wide carnival has come to an end. With the rise of new domestic products, Antarctics have also successfully transformed and established their image as a new national brand. In the future, Antarctics will also deepen their investment in product quality and innovation to create more high-quality products suitable for the people.
Tpr Sole,Heel And Sole,Sole Of A Shoe,Tpr Sole Shoes
Jieyang City Shuangcong Plastic Products Co.,Ltd , https://www.jyshuangcong.com