“In Guangxi, China, there is a small town called Fumian. Every household in the town has an old sewing machine at home. Every day, a large number of porters move bundles of trousers and move through dusty streets. A large number of pants waiting for loading and unloading were piled on the sidewalk. The world’s cheapest trousers swarmed from here...†In 2004, the French “Liberation†reporter Pierre Arsky visited Fumian Management District in Yulin City, Guangxi. "Fukuma - the world's pants capital" was reported in this way.
"The country's largest jeans production base," "Guangxi's largest apparel production base," and "Fomian Garment Industrial Zone have been identified as Guangxi Class A Parks"...the ensuing honours have made Blessing become a world-famous "world." The capital of pants."
What new developments are there in the Fumian clothing industry that started with the processing of home workshops? How has this “world pants capital†gone?
Build "Kingdom of Garment", occupying half of the Yulin Clothing Market
Fu Mian, because of the rich blue pheasant produced in the Wanwan Mountain and the growth of the arable hemp, has been used for weaving textiles with GE textiles (after cotton). When the spring breeze of reform and opening up, Fumian people with a keen eye, bold exploration, seize the opportunity to advance into the apparel industry.
The first one to eat crabs is Fudong Village in Fumian Town. When Lu Shimei, a village party branch member at the time, called a party member to discuss the village’s grand cause of enrichment, he suddenly thought of clothing as a way to make money. Under his leadership, the village set up the first garment factory in Fumian Town and earned 200,000 yuan in that year.
In the early 1990s, Fuxi Village, which had more than 2,600 people, had established more than 260 clothing factories in just two or three years. In 1995, the clothing sales reached 560 million yuan, and the villagers' savings reached 34.597 million yuan.
Fu Mian Village has also become a “Top Ten Village in Guangxi's Rural Economy Comprehensive Strength†due to the leap in garment processing.
After the establishment of Fumian Management District in 1997, the garment industry was able to develop rapidly. In the largest clothing wholesale market in the country, Guangzhou Shahe Clothing Market, Fumian people took up more than 2,000 booths; in the Xiqiao Textile City, Nanhai, Guangdong, one-fifth of the booths are in the clothing industry; the largest in Guangxi Clothing professional market - Yulin City, industrial apparel market, where the "half of the country" are controlled by Fuming.
The implementation of brand strategy, the brand economy has shown strong vitality “A blessing pants can only sell twenty or thirty yuan, but after a slight processing and then a trademark by enterprises in Guangzhou and Shenzhen, it sells for hundreds or even hundreds of yuan, and the price turns Repeatedly, this kind of reality has made Fumian garment manufacturers have to think about branding.
Under the active promotion of the Work Committee and the Management Committee of Fumian Management District, in March 1998, several economic able persons in Fushi Village funded the establishment of Hongda Garment General Corporation, unified procurement and unified ingredients, and reduced spending by more than RMB 1 million in the same year. After tasting the sweetness, the working committee and the management committee of Fumian Management District set up Fumian Garment General Corporation at the end of 1998. A total of more than 550 clothing owners joined shares on a voluntary basis, and they changed the “Shifan Floating River†to “a giant ship to the seaâ€.
Therefore, nurturing high-quality apparel, creating brand names for clothing, and promoting the development of the clothing industry in the direction of scale and branding have gradually become the consensus of government departments and more and more clothing bosses.
Today, the number of trademarks of Fu Mian garment companies has increased from 6 in 2005 to more than 160 now, and more than 200 models of trousers have been produced. The three series of trousers, jeans and casual trousers have occupied a certain share of the domestic market. The well-known brand products such as Bin Huisheng and Xi Lixi are popular in 27 provinces (regions, cities) such as Hainan and Hubei, as well as more than 30 countries and regions such as Southeast Asia and Africa.
Promote production clusters to create the largest garment production base in Guangxi In recent years, Fumian Management District has seized the opportunity of being recognized as a Category A industrial park in Guangxi, further strengthening the construction planning of the apparel park, and focusing on accelerating the eastern district and Yang of the garment industry zone. Gang Industrial Park and other industrial parks are built to greatly improve infrastructure such as roads, water, and electricity, actively guide enterprises to focus on the park, and strive to promote the development of the garment industry.
Mo Hancheng, director of the Management Committee of Fumian Management District, believes that in order to strengthen the advantages of clothing industry clusters, it is necessary to actively expand and extend the industrial chain, create a clothing trading platform and upstream and downstream industries, and strive to achieve full support for weaving, clothing, and wholesale. Strong industrial advantage.
At present, more than 300 companies have settled in the Fumian Clothing Industrial Zone and more than 80 garment support companies have been established. Jin Shishun washing, latitude and longitude laundering, succession industry clothing, Sheng Jianhua apparel and more than 100 garment enterprises in the eastern region, and the local enterprise alliance beachhead settled in Fumian, driving the perfect extension of the whole industrial chain of Fumian clothing, initially formed a Clothing production is the core, covering the garment industry chain of washing, computer embroidery, auxiliary materials production, marketing and other related industries. It has become one of the five major industrial clusters in Yulin City.
With a total investment of 140 million yuan and an area of ​​430 acres, the Fumian International Garment Trade City is accelerating its construction and will create a collection of clothing wholesale, sales, logistics and distribution, and e-commerce to keep up with the trend of domestic first-class large-scale clothing wholesale market. Professional market.
At present, Fumian garment manufacturing enterprises have grown to more than 1600, supporting more than 300 companies, more than 130 dealers, more than 160 distinctive clothing brands, more than 100,000 employees, and 600,000 pieces of Nissan garments (sets ), The annual output value of 3.5 billion yuan, the formation of a large production, strength, brand, and sales of the garment industry-wide chain development pattern, becoming the country's largest jeans production base, Guangxi's largest clothing production base.
"The country's largest jeans production base," "Guangxi's largest apparel production base," and "Fomian Garment Industrial Zone have been identified as Guangxi Class A Parks"...the ensuing honours have made Blessing become a world-famous "world." The capital of pants."
What new developments are there in the Fumian clothing industry that started with the processing of home workshops? How has this “world pants capital†gone?
Build "Kingdom of Garment", occupying half of the Yulin Clothing Market
Fu Mian, because of the rich blue pheasant produced in the Wanwan Mountain and the growth of the arable hemp, has been used for weaving textiles with GE textiles (after cotton). When the spring breeze of reform and opening up, Fumian people with a keen eye, bold exploration, seize the opportunity to advance into the apparel industry.
The first one to eat crabs is Fudong Village in Fumian Town. When Lu Shimei, a village party branch member at the time, called a party member to discuss the village’s grand cause of enrichment, he suddenly thought of clothing as a way to make money. Under his leadership, the village set up the first garment factory in Fumian Town and earned 200,000 yuan in that year.
In the early 1990s, Fuxi Village, which had more than 2,600 people, had established more than 260 clothing factories in just two or three years. In 1995, the clothing sales reached 560 million yuan, and the villagers' savings reached 34.597 million yuan.
Fu Mian Village has also become a “Top Ten Village in Guangxi's Rural Economy Comprehensive Strength†due to the leap in garment processing.
After the establishment of Fumian Management District in 1997, the garment industry was able to develop rapidly. In the largest clothing wholesale market in the country, Guangzhou Shahe Clothing Market, Fumian people took up more than 2,000 booths; in the Xiqiao Textile City, Nanhai, Guangdong, one-fifth of the booths are in the clothing industry; the largest in Guangxi Clothing professional market - Yulin City, industrial apparel market, where the "half of the country" are controlled by Fuming.
The implementation of brand strategy, the brand economy has shown strong vitality “A blessing pants can only sell twenty or thirty yuan, but after a slight processing and then a trademark by enterprises in Guangzhou and Shenzhen, it sells for hundreds or even hundreds of yuan, and the price turns Repeatedly, this kind of reality has made Fumian garment manufacturers have to think about branding.
Under the active promotion of the Work Committee and the Management Committee of Fumian Management District, in March 1998, several economic able persons in Fushi Village funded the establishment of Hongda Garment General Corporation, unified procurement and unified ingredients, and reduced spending by more than RMB 1 million in the same year. After tasting the sweetness, the working committee and the management committee of Fumian Management District set up Fumian Garment General Corporation at the end of 1998. A total of more than 550 clothing owners joined shares on a voluntary basis, and they changed the “Shifan Floating River†to “a giant ship to the seaâ€.
Therefore, nurturing high-quality apparel, creating brand names for clothing, and promoting the development of the clothing industry in the direction of scale and branding have gradually become the consensus of government departments and more and more clothing bosses.
Today, the number of trademarks of Fu Mian garment companies has increased from 6 in 2005 to more than 160 now, and more than 200 models of trousers have been produced. The three series of trousers, jeans and casual trousers have occupied a certain share of the domestic market. The well-known brand products such as Bin Huisheng and Xi Lixi are popular in 27 provinces (regions, cities) such as Hainan and Hubei, as well as more than 30 countries and regions such as Southeast Asia and Africa.
Promote production clusters to create the largest garment production base in Guangxi In recent years, Fumian Management District has seized the opportunity of being recognized as a Category A industrial park in Guangxi, further strengthening the construction planning of the apparel park, and focusing on accelerating the eastern district and Yang of the garment industry zone. Gang Industrial Park and other industrial parks are built to greatly improve infrastructure such as roads, water, and electricity, actively guide enterprises to focus on the park, and strive to promote the development of the garment industry.
Mo Hancheng, director of the Management Committee of Fumian Management District, believes that in order to strengthen the advantages of clothing industry clusters, it is necessary to actively expand and extend the industrial chain, create a clothing trading platform and upstream and downstream industries, and strive to achieve full support for weaving, clothing, and wholesale. Strong industrial advantage.
At present, more than 300 companies have settled in the Fumian Clothing Industrial Zone and more than 80 garment support companies have been established. Jin Shishun washing, latitude and longitude laundering, succession industry clothing, Sheng Jianhua apparel and more than 100 garment enterprises in the eastern region, and the local enterprise alliance beachhead settled in Fumian, driving the perfect extension of the whole industrial chain of Fumian clothing, initially formed a Clothing production is the core, covering the garment industry chain of washing, computer embroidery, auxiliary materials production, marketing and other related industries. It has become one of the five major industrial clusters in Yulin City.
With a total investment of 140 million yuan and an area of ​​430 acres, the Fumian International Garment Trade City is accelerating its construction and will create a collection of clothing wholesale, sales, logistics and distribution, and e-commerce to keep up with the trend of domestic first-class large-scale clothing wholesale market. Professional market.
At present, Fumian garment manufacturing enterprises have grown to more than 1600, supporting more than 300 companies, more than 130 dealers, more than 160 distinctive clothing brands, more than 100,000 employees, and 600,000 pieces of Nissan garments (sets ), The annual output value of 3.5 billion yuan, the formation of a large production, strength, brand, and sales of the garment industry-wide chain development pattern, becoming the country's largest jeans production base, Guangxi's largest clothing production base.
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