Ae fast fashion brand accelerated Chinese market layout Beijing Xidan Joy City opened soon

American Eagle Outfitters Fall 2011 New Products

Dickson has signed an agreement with American Eagle Outfitters, Inc., a world-renowned professional retail brand company, to create an exclusive franchise for Dyson to open stores for American Eagle Outfitters in Hong Kong and mainland China. The contents of the agreement include: In the future, a series of shops will be opened in Hong Kong and mainland China. The first three stores are planned to open in Hong Kong, Beijing and Shanghai in early 2011. American Eagle Outfitters, Inc. needs to provide "AE" products of various seasons for "American Eagle" stores in Hong Kong and Mainland China, as well as "aerie" series of personal clothing and home wear for "American Eagle". American Eagle Outfitters will collaborate with Dyson on merchandise procurement and marketing, and Dyson will be responsible for all operational management functions. Mr. Po Disheng, Group Executive Chairman of Dyson Creation (International) Co., Ltd. commented: “I created Dyson and American. The exclusive franchise agreement signed by Eagle Outfitters is thrilled. The demand for fashionable youth apparel in the Asian market has grown rapidly. I am convinced that 'American Eagle' will achieve the same outstanding success in the Asian market as it does in the US market.” American Eagle Outfitters, Inc Chief Executive Officer Jim O'Donnell said: “There is a strong demand for the 'American Eagle Outfitters' brand around the world, and we are excited about the high quality and affordable fashion that customers can bring to China and Hong Kong. Since Dickson owns the agency The rich experience of some of the world's most prestigious and valuable brands has become 'American Eagle Outfitters''s best partner in Asia."

The world-renowned professional retail brand American Eagle Outfitters was unveiled in Hong Kong in March this year. The next Shanghai store has also grandly opened on May 28th. The Beijing store will soon be unveiled in Xidan Joy City, which will surely attract attention in the Chinese fashion industry. trend.

American Eagle Outfitters' first flagship store in Shanghai opened on May 28th at 819 West Nanjing Road, which is also the first store of AE in mainland China. The first Beijing flagship store will also open in Beijing Xidan Joy City. American Eagle Outfitters specialises in casual wear and accessories for young people aged 15 to 25 in Asia. The American Eagle Outfitters brand is synonymous with affinity, vitality and fun. It is very popular in the United States and Canada.

A few bright and bright Shanghai flagship store adhering to the brand's casual style, characterized by diversity, including the brand's most famous jeans series up to dozens of different styles, cut and all kinds of washing effect, tight section and trumpet models The style is ready. American Eagle Outfitters jeans are renowned for their quality and affordable price. The store will also offer a wide variety of fashionable tops, printed T-shirts, hoodies, and dresses for purchase, as well as a large number of accessories - underwear, shoes, bags, belts, scarves and hats. The Aerie series, which specializes in girls' underwear and home wear, will also make its debut in Shanghai.

The store is designed to create a comfortable atmosphere for customers to enjoy a warm and casual shopping environment. Retro wood panelling and flooring, as well as comfortable leather seats, create a more relaxed service shopping experience.

American Eagle Outfitters is the first choice for young people and celebrities in North America. It has repeatedly been invited to become a costume sponsor for American TV shows and TV shows. In addition, Blake Lively (protagonist of American TV drama "Gossip Girl"), Justin Bieber, Taylor Swift, and Hayden Panettiere (American drama "Heroes" "Celebrity cheerleaders", Adrienne Bailon (singer, members of The Cheetah Girls), and other youth idols are the brand's admirers. The well-known Asian singer Wang Lihong also appeared in the MV wearing a brand's clothing. Famous artists Xie Tingting and Zhou Huimin Singer Lin Biao is also a fan of the American Eagles Outfitters brand.

American Eagle Outfitters is dedicated to passing the "Live Your Life" brand concept to the public. For many years, the brand has insisted that the younger generation should have positive values ​​and take concrete actions to support the healthy growth of young people in the United States and Canada, and encourage them to set life goals to give back to society. Sponsoring large-scale basketball competitions, setting up sports and academic scholarships, holding essay competitions, donating to charitable and environmental groups, and inviting employees and customers to actively participate in volunteer activities all reflect the spirit of the brand “Live Your Life” and the social and environmental protection. Concerned about the concept of using actual actions to express the brand - vitality, health, and positiveness.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc. ("AEO, Inc.") and its subsidiaries sell high-quality trendy casual wear, accessories and personal care products at a reasonable price. American Eagle Outfitters is a major sales target for young people aged 15-25. It has 931 stores in the United States and Canada and offers online shopping services to deliver products to 76 countries. Aerie by American eagle launched Dormwear, a lingerie and home wear collection for girls. It has 150 stores in the United States and Canada and provides online shopping services. The newly launched children's wear series - 77kids by american eagle , also has 17 outlets and can purchase clothing through the company's website to provide suitable choice for teenagers up to 14 years old.