US Apparel Brand GAP Fall Big Sale Marketing Campaign

According to foreign reports, the US's largest clothing retailer, gap, will start the autumn marketing campaign and shift its business focus to attracting the “millennial generation”, making these young people in their twenties and thirties gradually become the main consumers of the brand.

The gap redesigned the denim apparel when the brand was founded in 1969 and introduced the new 1969 premium denim collection.

Autumn advertising will enable young people wearing this kind of denim. In the gap store, customers will be able to watch the design of gap costumes on smartphones to produce short films, and delivery vehicles will distribute free food to people wearing a gap costume.