Recently, a friend asked me: “Is concerned about Li Ning's latest news: Li Ning CEO Zhang Zhiyong said: Li Ning’s new strategy tries to pass the price to multinational brands. In the third quarter of 2010, the sales price of footwear orders rose by 11%. At the end of the order meeting, although the order amount decreased by 6% year-on-year, the price continued to increase."
From the time when Li Ning began to change marks and began in 1990, Li Ning did not stop. High-frequency market movements have caused most industry members to begin to become numb. However, Li Ning's strategic price increase report touched the Chinese sports goods brand. Since the price increase represents the expectations of all Chinese local sportswear brands, it is also a manifestation of the high-end brand. The paradox is that it seems difficult to raise prices in the second and third tier markets where the Chinese sports brand depends. People have formed an inherently cognizant brand and suddenly raise prices. It will inevitably need a price increase reason and a period of adaptation, especially the sporting goods industry filled with alternative brands and the increasingly competitive Chinese second and third tier markets.
It can be said with certainty: To raise prices, it is necessary to first upgrade the brand and adapt to the trend of “brand-oriented consumption†in China's second-tier and third-tier markets.
In the February 21st, 2011 NBA All-Star Game, Peak became the most Chinese brand in the history of NBA All-Star Weekend signing; Anta helped the Chinese sports delegation to go to the 2012 London Olympics. Not long ago, he signed Zheng Jie and Guo Jingjing. Zhang Jianying Three Image Spokesmen...
All sorts of signs show that: China's domestic sports brands have accelerated the road to brand promotion, and the "brand-oriented" refers to the company's development strategy. However, the brand of Chinese local sports goods brands can not be over-focused and overlooked. Don't stay on the watch. Go deep inside.
The brand promotion is not just a slogan Li Ning once questioned “everything is possible†and the just-adjusted “makethechangeâ€, Anta regards “never stop†as the brand appeal, special step “make the sport differentâ€, and 361° Emphasizes "more love"...
It can be said that the local sporting goods brands saw competitors in the sports market so powerful that they used the roundabout curve marketing FromEMKT. Com. Cn, tell your own brand story and promote the brand connotation.
From the time when Li Ning began to change marks and began in 1990, Li Ning did not stop. High-frequency market movements have caused most industry members to begin to become numb. However, Li Ning's strategic price increase report touched the Chinese sports goods brand. Since the price increase represents the expectations of all Chinese local sportswear brands, it is also a manifestation of the high-end brand. The paradox is that it seems difficult to raise prices in the second and third tier markets where the Chinese sports brand depends. People have formed an inherently cognizant brand and suddenly raise prices. It will inevitably need a price increase reason and a period of adaptation, especially the sporting goods industry filled with alternative brands and the increasingly competitive Chinese second and third tier markets.
It can be said with certainty: To raise prices, it is necessary to first upgrade the brand and adapt to the trend of “brand-oriented consumption†in China's second-tier and third-tier markets.
In the February 21st, 2011 NBA All-Star Game, Peak became the most Chinese brand in the history of NBA All-Star Weekend signing; Anta helped the Chinese sports delegation to go to the 2012 London Olympics. Not long ago, he signed Zheng Jie and Guo Jingjing. Zhang Jianying Three Image Spokesmen...
All sorts of signs show that: China's domestic sports brands have accelerated the road to brand promotion, and the "brand-oriented" refers to the company's development strategy. However, the brand of Chinese local sports goods brands can not be over-focused and overlooked. Don't stay on the watch. Go deep inside.
The brand promotion is not just a slogan Li Ning once questioned “everything is possible†and the just-adjusted “makethechangeâ€, Anta regards “never stop†as the brand appeal, special step “make the sport differentâ€, and 361° Emphasizes "more love"...
It can be said that the local sporting goods brands saw competitors in the sports market so powerful that they used the roundabout curve marketing FromEMKT. Com. Cn, tell your own brand story and promote the brand connotation.
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